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Sport Business

  • LIV Golf players knew the risks of rebel tour, Rory McIlroy says

    May 12, 2026

    Rory McIlroy says LIV Golf players knew the risks they were taking when they jumped ship to the rebel league, as uncertainty clouds the tour’s future. LIV’s backer, Saudi Arabia’s Public Investment Fund, this month confirmed that it will withhold further funding following the end of the season. The move has come as part of [...]

  • ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports

    May 12, 2026

    Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]

  • London Broncos get fresh investment and eye consortium expansion

    May 12, 2026

    London Broncos have secured fresh investment into the rugby league side as their Australian owners plan further consortium members. Brisbane-based property mogul Andrew Gray has joined the club’s ownership as part of the 90 per cent held by a group of Australian investors fronted by former NRL legend Darren Lockyer. The fresh injection comes as [...]

  • Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal

    May 12, 2026

    The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, City AM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]

  • How high-net-worth individuals can rival private equity in sport

    May 12, 2026

    Sport has been dominated by private equity, but high-net-worth individuals and family offices are coming becoming more common. At the end of April, Andrea Agnelli, the former chairman of Juventus, launched Gamma Waves Partners, a sport-focused investment platform targeting opportunities in innovative sports competitions, teams and athletes. Co-founded with former Juventus captain Giorgio Chiellini and [...]

  • Enhanced Games NYSE firm opens down on Friday close

    May 11, 2026

    Enhanced Group Inc, the firm behind the pro-doping Enhanced Games, opened more than 10 per cent down on its previous close on its first full week on the New York Stock Exchange. The inaugural Enhanced Games, due to take place this month, encourages competitors to take performance enhancing drugs – in stark contrast with mainstream [...]

  • Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal

    May 11, 2026

    Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]

  • Drive to Survive backer buys stake in Hearns’ Matchroom empire

    May 11, 2026

    Bruin Capital, a backer of the maker of Drive to Survive and Bruno Fernandes’ agency, has bought a minority stake in multi-sport promoter Matchroom. No terms were disclosed but the deal will see the Hearn family continue to majority own and run the business, which generates most of its revenue from boxing, darts and snooker. [...]

  • Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol

    May 11, 2026

    It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]

  • Formula 1’s reaction to season disruption a lesson for Fifa World Cup

    May 10, 2026

    Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption.  The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]

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