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Sport Business

  • Hundred cricket stake sales help Glamorgan clear debts

    March 2, 2026

    Glamorgan’s sale of a stake in The Hundred franchise Welsh Fire has wiped the county cricket club’s debts, despite making a loss last year. The England and Wales Cricket Board sold eight minority stakes in eight Hundred franchises, handing the majority stakes to host counties. Glamorgan’s divestment saw them enter into a 50-50 partnership with [...]

  • Exclusive: RFU in talks over back of shirt and short sponsor deals

    March 2, 2026

    The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]

  • Formula 1: Middle East conflict hits teams’ Australian Grand Prix plans

    March 2, 2026

    The start of the new Formula 1 season has been disrupted by the conflict in the Middle East, with hundreds of team personnel facing a rush to reach this week’s Australian Grand Prix. Strikes and retaliatory attacks involving the US, Israel and Iran have grounded commercial flights across the region, forcing F1 teams to make [...]

  • Why Nike’s split with Raducanu is a conscious uncoupling

    March 1, 2026

    When Emma Raducanu was unveiled as a new ambassador for Uniqlo in a deal reportedly worth £2.6m per year, much of the coverage framed it as another star walking away from Nike. That interpretation feels too simple. Nike does not tend to lose athletes by accident. When a relationship ends, it is usually deliberate. Rather [...]

  • UK Sport: We invest £32m in winter sports because Britain cares deeply

    February 28, 2026

    Milan Cortina and the British public’s appetite for melon grabs and curling showed why UK Sport invested £32.5m in winter sports in this Olympic cycle, says CEO Sally Munday. Watching years of dedication come together in a single run at Milan Cortina earlier this month was extraordinary. Matt Weston’s performance en route to Team GB’s [...]

  • Automatic promotion and relegation from Prem Rugby scrapped

    February 27, 2026

    Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]

  • Taylor Swift and Champions League take Liverpool revenue past £700m

    February 27, 2026

    Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]

  • Rugby communities ‘staring down the barrel’, says MP

    February 27, 2026

    Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]

  • London Broncos signs deal with Australian fintech OFX

    February 27, 2026

    London Broncos have expanded their sponsorship portfolio, signing a deal with global financial operations company OFX. It comes as London Broncos, the only major English rugby league club south of the sport’s northern heartlands, seek promotion to the Super League having been acquired by an Australian consortium fronted by former Brisbane Broncos legend Darren Lockyer. [...]

  • Project Forge: Does the plan to save English rugby stack up?

    February 27, 2026

    This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]

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