Aviva sign deal worth £4.5m per season for major stadium November 11, 2025 Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]
Decade-long DP World sponsor extension largest in European Tour golf history November 11, 2025 The decade-long sponsorship extension between DP World and golf’s European Tour is the largest in the circuit’s history. In its entirety the fresh deal, described as record-breaking, will see the European Tour known as the DP World Tour until at least 2035. It comes ahead of this weekend’s Tour Championship, the climax of the European [...]
Why naming Washington Commanders stadium after Trump suits President November 11, 2025 The Washington Commanders potentially naming their NFL stadium after Donald Trump plays into the President’s proposition that “he is making America great again”. The new DC stadium will sit where its predecessor sat, in view of the United States Capitol building and there have been reports of a potential Trump association, something the White House [...]
Spruce Meadows and Cavalry FC: Inside the Southern-Heathcott empire November 11, 2025 Linda Southern-Heathcott is well-known within the Canadian sporting scene. She discusses her empire, the iconic Spruce Meadows and its Masters show jumping event, and one pretty noisy neighbour from the USA. “The only thing that makes sense is for Canada to become our cherished Fifty First State.” Those were the words of one President Donald [...]
Atletico Madrid valued at £2.2bn after Apollo Global Management acquisition November 10, 2025 LaLiga club Atletico Madrid has been valued at around £2.2bn after Apollo Global Management purchased a majority stake in the Spanish team. Chief executive Miguel Angel Gil Marin and president Enrique Cerezo will continue in post but the acquisition represents the latest private equity push into European football. It is understood that the US fund [...]
745 Game for MND raises £110,000 as rugby union and league come together November 10, 2025 Legends of rugby union and league clashed on Sunday as the 745 Game raised £110,000 to help fight motor neurone disease. The match, played at Prem Rugby club Gloucester’s Kingsholm Stadium, saw the likes of Mike Tindall run out while figures including Jonny Wilkinson watched from the sidelines. It was won 43-45 by Team Burrow. [...]
London set for new 15,000-capacity arena in boost for capital November 10, 2025 The capital is set to gain a 15,000-capacity basketball arena after studies surrounding a new stadium for the London Lions concluded their opening phase. The custom-built, multi-purpose stadium could stage as many as 40 basketball games per season as well as hundreds of cultural events. A London Lions feasibility study conducted in conjunction with The [...]
WTA Finals set to extend stay in Saudi Arabia as kingdom invests in tennis November 10, 2025 The money-spinning WTA Finals are set to remain in Saudi Arabia beyond the current contract. The finals, featuring the world’s top eight women’s players, concluded its second season in Saudi Arabia at the weekend as part of a three-year deal. But WTA chief Portia Archer said they would be looking to keep the event “in [...]
Exclusive: Padel pioneers to set up pro pickleball circuit in Europe and Middle East November 10, 2025 A professional pickleball circuit is coming to Europe and the Middle East in 2026 in a move its founders hope can replicate the racquet sport’s explosive growth in the US. Pickleball – played on small courts and popular with both celebrities including Dua Lipa and Emma Watson and former tennis stars such as Maria Sharapova [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy November 9, 2025 Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]