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Sport Business

  • Fifa consider expanding Club World Cup despite player welfare fears

    October 1, 2025

    Fifa’s Club World Cup could expand from 32 teams for future editions despite concerns about the toll on player welfare. Global player union Fifpro this week sounded the alarm over the impact of the revamped competition on its members, some of whom were left with less than a fortnight to prepare for the new season. [...]

  • Surrey close £60m Oval Invincibles deal with Reliance after eight months

    October 1, 2025

    Surrey have finally exchanged contracts with Reliance Industries over the shareholders’ agreement governing their new partnership in the Oval-based Hundred team after almost eight months of negotiations.  The Mumbai Indians owners agreed to pay £60m for 49 per cent of the franchise in February, but talks over the finer details of the deal have been [...]

  • Exclusive: Channel 4 poach Boat Race rights from BBC

    October 1, 2025

    The iconic Boat Race between Oxford and Cambridge Universities will leave BBC television after signing a deal with Channel 4, City AM can reveal. The rival public service broadcaster will show the men’s and women’s races on the Thames for the next five years, marking a shift away from BBC TV – which showed an [...]

  • Ronnie O’Sullivan and Thomas the Tank Engine director launch snooker TV channel

    September 30, 2025

    Ronnie O’Sullivan has teamed up with a former director of Thomas the Tank Engine to launch the world’s first dedicated snooker TV channel. Pluto Snooker 900, which launches next week, promises to show a combination of live action, classic matches and O’Sullivan’s coaching series, The Rocket Method. It is the brainchild of Jason Francis, a [...]

  • Saracens: Love to hate, rugby values and mulled name change

    September 30, 2025

    Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]

  • Europe’s Ryder Cup drama draws 5m UK viewers on Sky Sports

    September 29, 2025

    Europe’s nail-biting Ryder Cup triumph at Bethpage Black pulled in 5m UK viewers across three days of coverage on Sky Sports, the broadcaster said. Average viewing was up 45 per cent on the last Ryder Cup in Rome two years ago, while the audience for Sunday’s final session peaked at 24 per cent higher than [...]

  • Club World Cup left Chelsea with less than two weeks’ pre-season

    September 29, 2025

    Winners Chelsea were among the teams hardest hit by participating in the Club World Cup, exposing their players to greater risk of injury, according to a report by footballers’ union Fifpro. Reaching the final of the revamped competition in the US this summer left Chelsea with just 13 days of pre-season preparations before beginning the [...]

  • Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift

    September 29, 2025

    England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]

  • Cold Palmer: What footballer’s wine row tells us about trade mark protection

    September 28, 2025

    The recent “Cold Palmer” trade mark case, which saw Chelsea and England footballer Cole Palmer’s application challenged by a vineyard, is a reminder that, whatever walk of business you are in, trade mark registrations are an essential part of business planning. Being a sports personality does not grant you extra rights in your name, likeness [...]

  • Women’s sport leagues, not teams, are the new investment frontier

    September 27, 2025

    Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]

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