No more lucrative betting side gigs for top footballers as they can no longer feature in gambling ads April 5, 2022 Leading footballers will be banned from advertising gambling products under new rules to be introduced to curb their appeal to young people under the age of 18, a UK industry body has announced. In a statement this morning, the Committee for Advertising Practice (CAP) revealed the tough new restrictions, which include all top-flight footballers because [...]
Liverpool FC NFT sale: Reds raise £1.1m but 95 per cent of digital artwork left unsold April 4, 2022 Liverpool have closed their controversial NFT sale after selling just over five per cent of the available digital artworks of players such as Mohamed Salah. In the biggest project of its kind from a Premier League football club, Liverpool partnered with Sotheby’s to sell up to 171,072 NFTs for $75 (£57) each – $12.8m (£9.8m) [...]
Ollie Phillips: Sale Sharks top the league for 2022/23 signings so far April 1, 2022 This season of Premiership rugby is so exciting and engaging to watch, but some of the planned transfers mean I already cannot wait for next year. After Sale Sharks confirmed the signing of Tom O’Flaherty from Exeter Chiefs, it made me think just what the north west club could achieve in 2022-23. The signature of [...]
The Tiger Effect: Why Woods comeback at Augusta would be good news for TV companies March 31, 2022 The Tiger Effect – the boost to the business of golf that Woods has provided during his 26-year pro career – is the stuff of sports industry legend. Woods’ swift ascent to godlike status brought an influx of new sponsors to the game and sent prize money skyward. Key to this virtuous cycle was that [...]
Hundred: International stars register for behind closed doors draft March 31, 2022 The Hundred has seen a total of 284 oversees men’s players register for the draft of the competition, which is set to take place next week. Australian David Warner and West Indian Andre Russell are among those who have entered to be included in the second edition of the franchise-style competition. The Hundred draft was [...]
Formula 1 announces night race on Las Vegas strip for 2023 calendar March 31, 2022 Las Vegas will return to the Formula 1 calendar next year when a night race takes place on the streets – including the famous strip – of the US city. F1 chiefs confirmed the long-anticipated agreement today and will act as co-promoters for the third American grand prix on the 2023 schedule. “Iconic Las Vegas [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Ed Warner: Commonwealth Games should consider dropping restrictive colonial ties March 31, 2022 This week, Ed Warner argues that the Commonwealth Games must adapt if it’s to survive, ponders English cricket’s leadership vacuum and hopes Russia remains in exile. Depending on your media outlet of choice, Wills and Kate’s Caribbean sojourn was either a triumph of charming diplomacy or another nail in the coffin of empire – as [...]
Government recruits Oliver Wyman consultants to craft new football regulator March 29, 2022 The government have drafted in top consultancy Oliver Wyman to help design a new independent body that will be charged with regulating English football. According to reports from Mark Kleinman, the Department for Digital, Culture, Media and Sport (DCMS) has hired the New York-based firm to help build a response to Tracey Crouch’s contentious review of football’s [...]
Opinion: Crypto brands’ sporting land-grab is only just beginning March 29, 2022 As Lionel Messi and Fifa become the latest to do huge deals with cryptocurrency and blockchain-related brands, sports sponsorship expert Henry Nash of Octagon assesses the major new player in the market. I suspect I wasn’t alone in thinking the Nielsen 2022 Global Sports Marketing Report would be a story of Covid’s brutal impact on [...]