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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

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Sport Business

  • Per Mertesacker: Arsenal academy boss on his 11-year friendship with Mikel Arteta, producing the next Bukayo Saka and new docuseries Inside Hale End

    September 6, 2022

    It was one of their worst ever defeats, but the recent histories of Arsenal, Mikel Arteta, Per Mertesacker and the club’s Hale End academy would look very different had Arsene Wenger’s team not lost 8-2 at Manchester United in August 2011. That setback prompted a transfer deadline-day trolley dash for five new signings, the most [...]

  • Club Wembley chief on why fans still want personalised experiences

    September 5, 2022

    After a sensational tribute to Foo Fighters’ Taylor Hawkins on Saturday night, sold out Coldplay and Ed Sheeran concerts throughout July and August, not to mention the iconic Lionesses win, all at Wembley Stadium, demand for hospitality shows no signs of slowing down. We know this generation prioritises experiences over luxury goods, and that is [...]

  • Manchester United slip out of Premier League rich list top two for first time

    September 4, 2022

    Manchester United’s on-field decline has seen them fall out of the top two revenue-generating teams in the Premier League for the first time, according to a new report. United, who were named the world’s richest football club just five years ago, have now slipped behind their traditional rivals Liverpool as well as neighbours Manchester City, [...]

  • Andy Murray backed Castore scores £750m valuation

    September 4, 2022

    Andy Murray backed clothing brand Castore has been valued £750m as the firm looks to compete with the likes of Nike and Adidas.

  • Premier League clubs splurge record £1.9bn in transfer window

    September 2, 2022

    Premier League clubs spent a record £1.9bn in the recent transfer window, representing 49 per cent of spending among the continent’s top leagues. The English top flight was responsible for 49 per cent of spending in Europe’s ‘big five’ leagues (England, France, Germany, Spain and Italy), and it was 67 per cent higher than the [...]

  • Premiership Rugby chief says Worcester aren’t out of the woods yet

    September 1, 2022

    Premiership Rugby chief executive Simon Massie-Taylor insists troubled club Worcester Warriors will take their place alongside the other 12 teams in this year’s league next week but warned that doubts remain over their future. Speaking at the launch of the season at Twickenham Stadium, Massie-Taylor said that the West Midlands club had enough funds for [...]

  • BT and Warner complete sports streaming mega-deal

    September 1, 2022

    Warner Bros Discovery and BT completed its ambitious 50:50 tie-up this morning, marking a major moment for live sports coverage in the UK. The deal brings together BT Sport and Eurosport UK under roof, which the companies say will eventually merge to make one single brand. BT Sport and Eurosport UK said they will retain [...]

  • Worcester future unclear despite owners saying player wages paid

    September 1, 2022

    The close of play yesterday, the last day of the month, was the deadline for troubled Premiership rugby club Worcester Warriors to pay their players and staff. But as we reach September, just a week out from the new Premiership season, it’s still not certain as to whether Worcester will take the field against London [...]

  • Ed Warner: Andrew Strauss, ECB and What It Takes To Win

    September 1, 2022

    It doesn’t yet look like a camel, but Andrew Strauss’s committee to propel English cricket to the top of the world and keep it there has come up with a discussion document that doesn’t quite resemble a thoroughbred racehorse. Once it’s been through the wringer of consultation with the members of the 18 first class [...]

  • Private equity influx in rugby will not save entire club game

    August 31, 2022

    It’s no new phenomenon to see sports clubs, which tend to be at the heart of the community they serve, face financial challenges and ultimately go under. But why is this happening in rugby when the sport has benefited from a flurry of private equity investment which is shaping the future of the oval-balled game? [...]

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