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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

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Sport Business

  • Ronaldo signing pushes Manchester United to record financial loss of £115.5m

    September 22, 2022

    Manchester United suffered their worst ever financial loss last year despite revenues rallying as supporters returned to stadiums following the pandemic. United made a loss of £115.5m for the year ending June 2022, a further deterioration on the previous season’s record £92.2m loss. Revenue increased 18 per cent to £583.2m thanks to the return of [...]

  • Laver Cup: Federer’s farewell, the big three and reliable London

    September 22, 2022

    After runs in Prague, Chicago, Geneva and Boston, the Laver Cup will mark its fifth year this weekend by arriving at London’s O2 Arena. The tennis tournament pits Team Europe, captained by Bjorn Borg, against Team World, captained by John McEnroe, with the visiting side looking to win the cup for the first time. So [...]

  • Ed Warner: Marathon season revives questions about unequal fight against doping

    September 22, 2022

    The track season is behind us and athletic thoughts now turn to autumn marathons. Berlin, renowned world record course, this Sunday. London and then Chicago within a fortnight. New York at the start of November.  That’s four of the six marathon majors in seven weekends, and doubtless plenty of competition among race organisers to secure [...]

  • Staging Hockey World Cup at Tottenham Hotspur will ‘sustain the sport for years’

    September 21, 2022

    England Hockey is pinning its hopes of hosting the men’s World Cup in 2026 on staging matches in bigger venues than the sport usually visits, such as the Tottenham Hotspur Stadium.  The 62,000-capacity ground has been earmarked to host finals weekend if the joint bid from England and Wales is selected in early November.  “This [...]

  • West Ham sponsor Betway hit with £400k fine over marketing on kids’ webpages

    September 21, 2022

    West Ham’s main sponsor Betway has been whacked with a fine of over £400,000 for marketing on children’s webpages, adding to the tide of penalties given to gambling firms in recent months. The Gambling Commission found that between 14 April 2020 and 6 November 2021 the operator’s gambling logo, which linked to its website, was [...]

  • Worcester Warriors given until Monday to prove they have credible plan

    September 21, 2022

    Troubled Premiership rugby club Worcester Warriors have been given until 5pm on Monday to prove they can operate as a organisation going forward. In a statement released by the Rugby Football Union (RFU), the governing body finally put a hard deadline in place for a club who have been struggling financially in recent weeks. “The [...]

  • Worcester Warriors creditor raises questions over Sport England loan

    September 20, 2022

    Sport England have been dragged into the row over financially troubled Premiership rugby outfit Worcester Warriors with one creditor raising questions around a £15m Covid-19 loan. In allegations set out in summarised correspondence to Sport England seen by City A.M., the creditor, who wishes to remain anonymous, alleges that the organisation – which acted as [...]

  • Qatar 2022: How can brands navigate the most political World Cup ever?

    September 20, 2022

    While the location of this year’s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans across the world will want to engage with, and brands be a part of. This is the first time a men’s football World Cup has been held in what is [...]

  • Cameron Smith proves point to critics with first LIV Golf win at his second attempt

    September 19, 2022

    Open champion Cameron Smith hit back at criticism of his move to LIV Golf after winning his first title on the Saudi-backed big-money circuit on Sunday night. Smith carded a final round of 69 to finish on 13 under par and win by three shots from Dustin Johnson and Peter Uihlein at Rich Harvest Farms [...]

  • Worcester match to go ahead after meeting 12 noon deadline

    September 16, 2022

    Worcester Warriors’ Premiership match with Exeter Chiefs will take place on Sunday after the troubled club met a 12 noon deadline to provide assurances that their game can safely go ahead. In a statement, the Rugby Football Union said: “Worcester Warriors has met a midday deadline set by the RFU to provide assurances in relation [...]

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