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      Adidas shares plunge after hike in World Cup marketing spend

      FIFA World Cup 2026 soccer ball on a blue stand with the FIFA logo, on a green grass field.

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      Adidas shares plunge after hike in World Cup marketing spend

      FIFA World Cup 2026 soccer ball on a blue stand with the FIFA logo, on a green grass field.

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Sport Business

  • The South African cricket league with Archer, Buttler and IPL influence

    January 9, 2023

    Tomorrow, on a sunny summer evening in South Africa, the world’s newest T20 cricket league gets underway. But this one is like something sport has never seen before. Because every one of the six franchises – each based out of a different South African city or region – is owned by an Indian Premier League [...]

  • Why Tottenham Hotspur have emerged as a target for Paris Saint-Germain owners Qatar Sport Investments

    January 9, 2023

    Qatar Sports Investments, the owners of Paris Saint-Germain, have identified Tottenham Hotspur as a potential minority investment as they accelerate plans to build a global network of football clubs in 2023. Sources close to QSI said chairman Nasser Al-Khelaifi, who is also PSG president, held talks with Tottenham executive chairman Daniel Levy last week to [...]

  • Why Fifa’s crackdown on football agents’ fees could spark a stampede to do deals

    January 8, 2023

    Tougher rules for football agents come into force from Monday as part of a Fifa crackdown that will see agents’ fees capped at three per cent of a player’s salary. Some of the world governing body’s new regulations take effect immediately, such as a mandatory licensing system for all agents, while others, such as the [...]

  • Sports on the TV? The action you must watch this weekend

    January 6, 2023

    This weekend sees a break in the Premier League but that doesn’t mean the sports grind to a complete halt across the coming days. Here are City A.M.’s pick of five events to watch over the coming days to stay across the sporting landscape. Football: FA Cup, Friday to Monday, ITV and BBC The third [...]

  • FA Cup prize money: How much can clubs earn in the third round and what is an FA Cup run worth?

    January 6, 2023

    Ah, the men’s FA Cup third round: the romance of lower league teams getting their shot at Premier League giants, the magic of part-timers upsetting the superstars, and the prize money and other financial rewards that can transform a small football club’s fortunes. This weekend is when the prize money hits six figures, and that’s [...]

  • Gianluca Vialli dead at 58: Ex Italy, Chelsea and Juve star passed after battle with cancer

    January 6, 2023

    Former Italy, Juventus and Chelsea striker Gianluca Vialli has died aged 58 following a lengthy battle with pancreatic cancer, the Italian Football Federation has announced. Vialli, who went on to enjoy huge success as Chelsea manager following his glittering playing career, was first diagnosed with pancreatic cancer in 2017 and announced he had been given the all-clear [...]

  • Watch Netflix trailer for tennis’ Drive to Survive-style series Break Point

    January 5, 2023

    Netflix have released a lengthy trailer for Tennis’ new all-action series Break Point, which aims to emulate Formula 1 success Drive to Survive. Released next Friday, the docu-series will see cameras follow some of the sport’s biggest names with the aim of building brands within tennis. In a description, Netflix state: “Break Point follows a [...]

  • Here’s why Chelsea could benefit from handing £33m signing Badiashile a mammoth seven-year contract

    January 5, 2023

    Chelsea raised eyebrows today when they announced the signing of French defender Benoit Badiashile on a mammoth seven-and-a-half-year contract. Players typically agree deals for three, four or five years but the contract handed to 21-year-old Badiashile, who joins from Monaco for a fee of £33m, runs into the next decade.  However, the length of the [...]

  • Cricket champions Surrey swap Adidas for Andy Murray-backed City boys’ startup

    January 5, 2023

    Surrey County Cricket Club have become the latest team to sign a deal with Castore, the Andy Murray-backed British sportswear startup founded by two former City workers. The reigning men’s County Champions today announced a multi-year agreement for their men’s and women’s teams to swap Adidas kit for apparel made by Castore, starting in the [...]

  • Cape Verde to name its national football stadium after Pele

    January 4, 2023

    The African nation of Cape Verde is to name its national stadium after the late footballer Pele, their Prime Minister has announced. This comes after Fifa president Gianni Infantino said he would ask every country in the world to name one stadium after the Brazilian superstar. The 15,000-capacity Estadio Nacional de Cabo Verde is set [...]

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