Premier League: Haaland shines for City while Man United get wake-up call August 7, 2022 Only one club have managed to win three Premier League titles back-to-back – Manchester United, twice – but Manchester City made the perfect start in their bid to be the second club to do so when Erling Haaland became the second City player after Sergio Aguero to score two goals on his league debut. Haaland’s [...]
Crypto firms spend £1.9bn on sports sponsorships as they rack up advertising expenditure August 5, 2022 Crypto companies have spent $2.4bn (£1.9bn) globally over the last year and a half on sports sponsorships as they splurge on marketing. Major crypto firms have signed deals with big athletes, sporting franchises, and leagues as they seek to rival the marketing prowess of non-crypto brands, according to Bloomberg. Crypto exchange Binance has signed with [...]
All or Nothing: Arsenal review – Amazon puts The Gunners in the spotlight August 5, 2022 Fans of North London’s Arsenal may wince at the thought of reliving last season through Amazon’s annual All or Nothing documentary series. As with fierce rivals Tottenham last year, the cameras came at a time of tremendous turmoil that includes a historically bad start to the season, and a protracted saga involving club captain Pierre [...]
Main stream: AFTV founder Robbie Lyle on taking football fan channels overground August 4, 2022 Robbie Lyle, the avuncular face and founder of Arsenal fan media platform AFTV, was walking through New York City when he truly realised what a phenomenon he had created. On his stroll Lyle came across activists marching on Times Square in protest at the Israeli-Palestinian conflict, each with their mouth taped up in a symbol [...]
Advantage or hindrance? Why home comforts can be a burden August 4, 2022 England’s Lionesses surfed a tidal wave of expectation to win the Women’s Euros – a wave that would have engulfed athletes with lesser mental resilience, however great their physical and technical qualities. Who knows whether they would have triumphed had the tournament been overseas? And who cares? It was on English soil with all the [...]
Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]
Oxford City Football Club Partner with CoinCorner To Accept Bitcoin August 3, 2022 | City Talk Oxford City FC is the first National League football club to accept Bitcoin and Lightning payments, in a partnership with CoinCorner. Douglas, Isle of Man — Oxford City FC has become the first National League club to accept matchday payments in Bitcoin after entering a multi-year partnership with CoinCorner. The partnership will allow supporters to purchase tickets, [...]
The Hundred returns as London team look to get back into Spirit August 3, 2022 It’s the competition so many said they didn’t want but also the tournament that shattered records and became a success in its inaugural season: The Hundred is back. With a century of balls for each side, live music, a party atmosphere and two very sparkling trophies, English cricket’s newest property returns to its most iconic [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
Eni Aluko exclusive: England Women can win World Cup now they’ve got monkey off their back August 1, 2022 Women’s Euro 2022 champions England should head to next year’s World Cup with confidence that they can win back-to-back major tournaments, says former Lioness Eni Aluko. England shed the baggage of successive semi-final defeats with victory in the final against Germany in front of a record crowd of 87, 912 at Wembley Stadium on Sunday. [...]