Advantage or hindrance? Why home comforts can be a burden August 4, 2022 England’s Lionesses surfed a tidal wave of expectation to win the Women’s Euros – a wave that would have engulfed athletes with lesser mental resilience, however great their physical and technical qualities. Who knows whether they would have triumphed had the tournament been overseas? And who cares? It was on English soil with all the [...]
Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]
Oxford City Football Club Partner with CoinCorner To Accept Bitcoin August 3, 2022 | City Talk Oxford City FC is the first National League football club to accept Bitcoin and Lightning payments, in a partnership with CoinCorner. Douglas, Isle of Man — Oxford City FC has become the first National League club to accept matchday payments in Bitcoin after entering a multi-year partnership with CoinCorner. The partnership will allow supporters to purchase tickets, [...]
The Hundred returns as London team look to get back into Spirit August 3, 2022 It’s the competition so many said they didn’t want but also the tournament that shattered records and became a success in its inaugural season: The Hundred is back. With a century of balls for each side, live music, a party atmosphere and two very sparkling trophies, English cricket’s newest property returns to its most iconic [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
Eni Aluko exclusive: England Women can win World Cup now they’ve got monkey off their back August 1, 2022 Women’s Euro 2022 champions England should head to next year’s World Cup with confidence that they can win back-to-back major tournaments, says former Lioness Eni Aluko. England shed the baggage of successive semi-final defeats with victory in the final against Germany in front of a record crowd of 87, 912 at Wembley Stadium on Sunday. [...]
History makers to record breakers: 17.4m tuned in to BBC coverage of Lionesses’ Euro triumph August 1, 2022 A record 17.4m Brits tuned in to watch the Lionesses beat Germany 2-1 in the Women’s Euro 2022 final at Wembley on Sunday. The BBC’s peak audience shattered TV viewing records, making it the most-watched women’s football game on UK television history. It was also the single-most watched programme of 2022 so far, while Germany [...]
England Women set for sponsorship offers after Euros success turns Lionesses into stars August 1, 2022 The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]
Henrik Stenson reopens wounds of Ryder Cup row after winning on LIV Golf debut August 1, 2022 Former European golf No1 Henrik Stenson took a swipe at his sacking as Ryder Cup captain after winning his first event on the breakaway LIV Golf series last night. Stenson was removed as skipper of Team Europe for next year’s biennial match with the USA after confirming his decision to join the Saudi-backed, big-money circuit [...]
23m Brits on £2.4bn spending spree today as the nation tunes in for the Women’s Euro final July 31, 2022 Nearly 23m Brits are expected to spend money today as they will be celebrating England Women’s first appearance in a major football final since 2009. The EURO final today is expected to generate an average spend per person of over £46.08 before, during and after the match with the top purchases being food delivery (62%), [...]