British and Irish Lions agree Charles Tyrwhitt partnership May 28, 2024 The British and Irish Lions have announced a partnership deal with City staple Charles Tyrwhitt ahead of the 2025 tour to Australia. The touring group – made up of rugby players from England, Wales, Scotland and the island of Ireland – will head Down Under next summer for a series that will include three Test [...]
Wimbledon in New York? British tennis Championships return to Big Apple May 28, 2024 New York will have a Wimbledon fan zone yet again after The Hill was recommissioned for a third year. Moving to a bigger venue on the banks of the East River, 3,500 fans will be able to tune into the each day’s play at the All England Club. Sally Bolton, Chief Executive of The All [...]
Euro 2024 branding: There will be no escaping football fever this year May 28, 2024 Euro 2024 is not just about football on the pitch. Brands use this period of captive audience for their own benefit. Either way, as Daniel Sproul writes, there’s no escaping football fever. The summer of sport kicks off in earnest on 14 June with Euro 2024 – and brands across Europe and in the UK [...]
Epic sporting weekend proves sport can be cog in any government agenda May 28, 2024 With a General Election in full swing across the nation sports fans were treated to an epic weekend of action. So with so many events pencilled in across the next five years and numerous more beyond that, our politicians should promote sport to a priority talking point. City A.M. Deputy Sports Editor Matt Hardy writes. [...]
Championship play-off final: Has the richest game in football peaked in value? May 25, 2024 The match is estimated to be worth £170m to £305m in additional revenue to the winners.
Formula E and motorsport at heart of a China waking from its slumber May 25, 2024 In Rome’s Palazzo dei Congressi last summer, Formula E chief executive told City A.M. that a return to racing in China after four years was on the cards. “We need to be in mainland China,” he said. “I know we can dance around that a bit but we need to be in mainland China. “Every [...]
Football regulator delayed by Rishi Sunak’s surprise General Election call May 23, 2024 The Football Governance Bill will not be passed before Parliament is dissolved in a week’s time.
British Cycling and Lloyds Bank announce long-term partnership May 23, 2024 British Cycling and Lloyds Bank have announced a long-term deal which will see the high street bellwether feature as a lead partner of the two-wheeled discipline. As part of the deal Lloyds will become the title sponsor of the Tour of Britain with their logo on the Great Britain Cycling Team. It is understood to [...]
Ed Warner: Why football clubs have a problem with season ticket holders May 23, 2024 Our sport business columnist on why clubs tend to prefer day trippers.
What lessons can business learn from the Investec Champions Cup? May 22, 2024 As Leinster and Toulouse get set for their Investec Champions Cup showdown this weekend, what lessons can business learn from rugby? Tim Burnell, Chief Marketing Officer of UK & International at Investec Bank takes a look. Success in business and sport is much more than a numbers game. Profit figures and points tallies are important, [...]