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      Why sport fans got bored of influencers and forced brands into a mind shift

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Sport Business

  • Essex County Cricket Club punished for “systemic use of discriminatory language”

    September 18, 2024

    County cricket club Essex were handed a fine and reprimand from the independent Cricket Discipline Commission on Wednesday. The county was charged for the “systemic use of racist and/or discriminatory language and/or conduct” between 2001 and 2010. In response the Cricket Discipline Commission cautioned the club, reprimanded them and fined Essex £100,000. Half of their [...]

  • Euro 2028 chiefs rule out adding new venue following Casement Park decision

    September 18, 2024

    The absence of any games in Northern Ireland is an embarrassment for the five home FAs and the government.

  • Fans: Ludicrous Premiership rugby ticket costs may price us out

    September 18, 2024

    Rugby fan groups have called on Premiership clubs not to price out supporters with “ludicrously high” tickets.  Data collected by City A.M. on the eve of the new season reveals that the average adult ticket for a seat on the half-way line in a club’s main stand costs £74, ranging from £48 at Newcastle Falcons [...]

  • South Africa discussed as venue for England Test series with Pakistan

    September 17, 2024

    The original schedule was for three Test matches played in Multan, Karachi and Rawalpindi.

  • Scotland set to host 2026 Commonwealth Games

    September 17, 2024

    Scotland are set to step in and host the 2026 Commonwealth Games in Glasgow after a deal was struck this month. A scaled-down version of the Games, started initially as the Empire Games during the times of the British Empire, will return to Glasgow 12 years after the city last played hosts, according to BBC [...]

  • Revealed: Chelsea considered 40 per cent increase in ticket prices

    September 17, 2024

    The huge price hike was rejected on the grounds that it was unfair to penalise fans. 

  • Saracens chief Mark Thompson: TV deals, club losses and future of rugby

    September 17, 2024

    Saracens Rugby’s new chief executive Mark Thompson discusses TV broadcast deals, the club’s path away from their recent £5m loss and the state of rugby union and its future. Being a rugby bigwig cannot be far from the most stressful job in sporting governance; the English game is a borderline failure and clubs are churning [...]

  • Coe to face six rivals in election to sport’s most powerful role

    September 16, 2024

    The Briton, the current president of World Athletics, was one of seven approved candidates announced by the IOC on Monday for the election in March 2025.

  • Brazilian clubs have always exported footballers. Now they’re importing them too

    September 16, 2024

    The flow of footballers between Brazil and Europe has historically tended to be something of a one-way street, with the cream of Latin American talent lured across the ocean by the promise of superior wages, historic clubs and the most prestigious competitions. In recent transfer windows, however, there have been signs of change. Teams in [...]

  • How the Solheim Cup got its name – and why its sponsors left it unbranded

    September 13, 2024

    There can’t be many brands that would financially underwrite a brand new sporting event without insisting on calling it after themselves, but that’s what Ping did with the Solheim Cup. As the biennial contest between the best women’s golfers from the United States and Europe reignites this weekend, it’s a story of monetary sacrifice – [...]

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