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Sport Business

  • Williams and Duracell extend Formula 1 partnership

    November 19, 2024

    Long-standing Formula 1 team Williams Racing have extended their partnership with Duracell. The multi-year extension sees Duracell, who initially joined the team in 2022, take their partnership beyond this season to ensure it dons the famous blue car which will next year be driven by Alex Albon and Carlos Sainz. Duracell has been credited with [...]

  • Former Chelsea star sells belongings to save endangered pygmy hippos

    November 19, 2024

    It comes after Zoo Berlin named their new-born pygmy hippo Toni after Germany international Rudiger earlier this year.

  • ECB chair Thompson: I’ve found myself in an extraordinary moment for cricket

    November 19, 2024

    "A lot of the next 10 years will be determined almost by what happens in the next 10 weeks," said Thompson.

  • Sport facing ‘tipping point’ as youth ditch live coverage

    November 19, 2024

    The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]

  • Darts: Venues, clubs and businesses thrive from Ally Pally showcase

    November 18, 2024

    The nights rolling in at 4pm and no longer being able to resist the temptation of turning on the heating can only mean one thing: the annual darts pilgrimage to Ally Pally is nearly upon us. Because with Luke Littler absolutely romping the Grand Slam of Darts title in Wolverhampton on Sunday, all eyes are [...]

  • Dear sport leaders, drop the slogans if you’re not going to be a force for good

    November 16, 2024

    As the world watched the final votes being counted in the US election, one person in particular should have been nervous about Donald Trump’s victory: Fifa president Gianni Infantino. Infantino had previously claimed that the upcoming 2026 World Cup was “a rallying cry […] a moment when three countries and an entire continent collectively say: [...]

  • Paul vs Tyson: The Netflix drama bout to change face of streaming

    November 15, 2024

    Dawn will be breaking over the London skyline on Saturday morning when Jake Paul and Mike Tyson finally get into the ring. The former Vine star Paul, 27, and Kid Dynamite himself, 58, will fight it out live on Netflix at the Dallas Cowboys’ AT&T Stadium having initially planned to touch globes in July before [...]

  • The world’s most lucrative jockey competition is coming to British racing

    November 14, 2024

    British racing has announced the world’s most lucrative jockey competition, the David Power Jockeys’ Cup – a new league for riders with a prize fund of £1.5m. The initiative, which will launch on Friday at Cheltenham’s November Meeting, is an attempt to inject more excitement into jumps season and backed by bookmakers the Flutter Group. [...]

  • Enhanced Games: Doped Olympics make hires from Nike and Red Bull

    November 14, 2024

    The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]

  • Why London FA rebrand could help it find next Bukayo Saka or Chloe Kelly

    November 14, 2024

    The city is one of the biggest producers of footballers in the world, with one study placing the number of active male professionals from the London area at more than 2,700.

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