How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.
Michael Johnson announces Grand Slam Track with Sydney McLaughlin-Levrone June 18, 2024 Michael Johnson’s challenger athletics tour was announced yesterday with Grand Slam Track set to contract racers to four Slams per year with prize money up to $100,000 per event. The idea has $30m of backing from a number of sources and will see four Slams between April and September, starting next year, and apparently avoiding [...]
‘Let me kill it dead’: Keir Starmer rules out Premier League transfer levy June 18, 2024 Shadow sport secretary Thangam Debbonaire appeared to suggest that Labour could introduce the transfer tax.
Stokes and Ennis-Hill-backed VC firm invests in Naomi Osaka’s media company June 18, 2024 It joins LeBron James, Fenway Sports Group, Nike and Epic Games in backing the company.
US Open champion Bryson DeChambeau wants PGA Tour-PIF deal sorted ‘quickly’ June 17, 2024 DeChambeau concedes he is “part of the reason” for the schism in men’s golf.
‘British tennis is in the best shape ever’: LTA bullish despite Andy Murray’s impending exit June 17, 2024 The LTA is looking to the future with confidence as the grass season cranks up at Queen's Club this week.
USA has cricket fever as nation looks to lay sporting foundations June 17, 2024 On social media platform X last week, mid-way through the USA’s T20 Cricket World Cup group game against tournament favourites India, one account explained the complicated scoreboard of cricket to an American using the analogy of a burger eating contest. The 20 overs represented 20 minutes to eat as many burgers as possible, and wickets [...]
On the 200th birthday of the pint and after Euro 2024, let’s pour beer duty down the sink June 17, 2024 As you’re enjoying the Euro 2024 Championships in Germany don’t forget how much the taxman is hitting each and every pint you drink. So on the 200th birthday of the pint measurement it is time the political parties help us all out, on both sides of the bar, writes Emma McClarkin OBE, British Beer and [...]
LTA in talks over £5m-a-year deal for expanded Queen’s Club championships June 16, 2024 The LTA wants a global brand to take the rights for a minimum of three years.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]