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Sport Business

  • Gordon Ramsay-backed brand recruits Red Bull F1 star as ambassador

    August 26, 2025

    Red Bull Formula 1 driver Yuki Tsunoda has signed a deal to promote Gordon Ramsay-backed cookware brand HexClad. Tsunoda, 25, will wear the brand’s logo on his helmet when the F1 season resumes this week with the Netherlands Grand Prix at Zandvoort. Superstar chef Ramsay is a minority investor in HexClad and stars with the [...]

  • Ryder Cup rivals McIlroy and Scheffler lined up for TV clash at Trump course

    August 26, 2025

    Ryder Cup stars Rory McIlroy and Scottie Scheffler are being lined up to captain opposing teams in a made-for-TV golf contest later this year, according to US reports. Masters champion McIlroy and world No1 Scheffler are set to lead four-man teams from the rest of the world and the US respectively in a skills-type format, [...]

  • Union threatens LA Olympics strike and issues $5bn demand

    August 26, 2025

    The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]

  • Tennis and athletics rank top for value for money, according to Brits

    August 26, 2025

    Tennis and athletics have come out on top as sports Brits think are the best value for money, City AM can reveal. Exclusive research by Ipsos shows that of those who attended sport in the last 12 months, fans of tennis felt they got the best bang for their buck. Over three quarters of the [...]

  • Government commit £1.5m to cricket domes, including in Luton

    August 25, 2025

    The Government has committed £1.5m in funding towards the construction of two indoor cricket facilities ahead of the 2026 Women’s T20 World Cup. The cash injection will see Luton and Lancashire get domes to ensure cricket can be played year-round. DCMS secretary Lisa Nandy said: “Cricket has a remarkable power to inspire and unite communities [...]

  • Entain: US Open set to be most bet-on grand slam ever

    August 24, 2025

    Betting on tennis is soaring with the US Open at Flushing Meadows set to be the most bet-on grand slam in history. Ladbrokes, Coral and BetMGM owner Entain is forecasting the coming major, which begins in New York later today, to smash betting records across tennis. The racket sport has climbed into the top two [...]

  • NFL: San Francisco 49ers keen on London Super Bowl

    August 22, 2025

    San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]

  • Women’s Rugby World Cup: Red Roses key to wider success

    August 22, 2025

    Whatever happens at the Women’s Rugby World Cup over the next few weeks all eyes are going to be on that Allianz Stadium final in Twickenham, where 82,000 fans are set to break a world record for a women’s rugby match attendance. I think in the aftermath of the 2022 Euros, where the Lionesses sent [...]

  • Women’s Rugby World Cup shows UK’s love of live sport

    August 21, 2025

    The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do. Sporting events forge some of the most positive and enduring moments of our lives, whether we’re stood on the terraces of our local club or sat in the stands at the biggest events on the planet. Live [...]

  • Premier League clubs break transfer record, spending £2.37bn

    August 21, 2025

    The 20 Premier League clubs have broken the record for the amount spent in a single transfer window, splashing £2.37bn. The transfer of striker Noah Okafor from AC Milan to Leeds United for £18m took the total outlay for the English top flight above the 2023 record of £2.36bn. It comes despite there being another [...]

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