Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Dolphins and Bills private equity deals underline value to NFL December 23, 2024 In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Hit or miss? The best and worst football club Christmas adverts December 22, 2024 Creative type Steve Howell casts his critical eye over Christmas adverts produced by Chelsea, Liverpool, West Ham and Celtic. Think of a Christmas advert and your mind may conjure memories of “A dog is for life…” or any number of classic John Lewis commercials that have become synonymous with this time of year. Whatever brand [...]
What to expect from sports law in 2025: Man City, Saudi and the ‘unlikely MVP’ December 21, 2024 What will the big talking points be in sports law in 2025? We asked the experts at one of the industry’s top firms. This year will be remembered as one in which key sporting decisions were made in the courtroom rather than the boardroom. With the Football Governance Bill, ongoing financial regulatory disputes, and the [...]
Everton takeover confirmed but Friedkin Group has warning for fans December 19, 2024 Everton’s new owner, the Friedkin Group, has warned “it will take time” to make them successful again after completing their long-awaited takeover. The deal will bring stability to the nine-time English champions following years of financial distress, new executive chairman Marc Watts said. But he added that turning Everton from relegation-threatened strugglers back into a [...]
Ed Warner: Why the anti-doping fight desperately needs a shot in the arm December 19, 2024 Confirmation that Mykhailo Mudryk has failed a routine anti-doping test must rightly trigger the usual essential caveats. Chelsea’s Ukrainian winger has only been provisionally suspended. This is simply the start of a process with the facts to be established and the outcome far from certain. What is clear is that Mudryk’s case will be another [...]