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      Inside the untapped commercial potential of the Tour de France

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      Inside the untapped commercial potential of the Tour de France

      Cycling fans, some in green Feel Slovenia shirts, cheer cyclists with Slovenian flags.

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Sport Business

  • Sheffield Wednesday: EFL hits cash-strapped club with fresh sanction

    June 18, 2025

    Financially stricken second-tier club Sheffield Wednesday have been hit with further sanctions on player recruitment over late payments, the English Football League (EFL) has said. Sheffield Wednesday were already under a transfer embargo after they and owner Dejphon Chansiri were charged by the EFL over non-payment of player wages in March and May. But the [...]

  • Fifa defends ticket sales as only 3,500 attend Club World Cup match

    June 18, 2025

    Fifa has defended their ticket sales process after just 3,412 fans attended a Club World Cup match this week. Fewer than 3,500 fans attended the match in Orlando between South Korean side Ulsan HD and Mamelodi Sundowns of South Africa. It comes after fewer 23,000 fans watched Chelsea take on MLS side Los Angeles FC [...]

  • Muse Capital: The rise and rise of women-led multi-team ownership groups

    June 18, 2025

    With more and more women-led investment groups in sport, City AM sat down with Muse Capital to discuss SailGP and changing tides. A recent phenomenon among the plethora of sports deals recently has been the involvement of celebrity capital. Whether that be Tom Brady at Birmingham City, Serena Williams with Toronto Tempo or the late [...]

  • Six Nations look to lure Sky by bundling TV rights with Lions

    June 18, 2025

    The Six Nations unions are in talks with the British and Irish Lions about bundling their TV rights for the next four-year cycle.  European unions have already sold TV rights for the Six Nations between 2026 and 2029 in a joint deal with ITV and BBC, but have yet to go to market with their [...]

  • London Mayor ready for London Olympics bid after Brit backing

    June 18, 2025

    The Mayor of London says he stands ready to help form a bid for the 2040 Olympic Games after City AM polling revealed widespread support for the plans. Over half of Brits back London challenging the likes of Saudi Arabia to bring the Olympic and Paralympic Games to Britain for a fourth time. The exclusive [...]

  • Tories: Labour desperate to use bookies tax to bail out Rachel Reeves

    June 17, 2025

    Shadow sport and gambling minister Louie French has ripped into the Government over its plans for gambling taxes so soon after a sector white paper, describing them as a threat to bookies and horseracing. The Conservative MP for Old Bexley and Sidcup said Labour were “desperate” to find “easy tax rises to bail out Rachel [...]

  • Thailand gives green light to £1bn Formula 1 Grand Prix bid

    June 17, 2025

    Thailand has moved a step closer to realising an ambitious plan costing almost £1bn to stage a Formula 1 Grand Prix for the first time after its cabinet gave it the green light. The country wants to host a street race in Bangkok on an initial five-year contract beginning in 2028. Thailand is a fixture [...]

  • Inside Queen’s Club: Life as a member at exclusive west London institution

    June 17, 2025

    For a fortnight in June, Queen’s Club becomes the centre of the tennis world; a sort of boutique version of Wimbledon as thousands descend on a small corner of west London to catch a glimpse of the world’s best players trying to fine-tune their grass-court games in the lead-up to the Grand Slam. The other [...]

  • Premiership Rugby final scores record UK TV figures

    June 17, 2025

    The Premiership Rugby final between Bath and Leicester Tigers was the most watched edition in history, it was revealed on Tuesday. Bath’s 23-21 victory at Allianz Stadium in Twickenham last Saturday, a win that ended a 28-year wait to win the English top flight, was watched by a record 973,000 people across TNT Sports and [...]

  • Worcester Warriors announce Morgan as front-of-shirt sponsor

    June 17, 2025

    British car brand Morgan will be the title sponsor for Worcester Warriors as the club embarks on a new chapter in rugby’s second tier. The Warriors went into administration and were kicked out of the Premiership, but will compete in the newly rebranded Champ Rugby from September. And the century-old Malvern-based Morgan Motor Company will [...]

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