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Sport Business

  • Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal

    February 21, 2025

    Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]

  • NRL open to buying Super League rugby after record revenues

    February 21, 2025

    Australia’s rugby league competition the NRL could buy England’s Super League after posting record revenues of £377m. Australian Rugby League Commission chief Peter V’landys said they’d be open to buying the Super League if the cash-strapped English game approached the NRL. The NRL made a net profit of nearly £50m in their latest accounts, which [...]

  • Minister Peacock apologises to Brady, Arsenal and Brighton chiefs

    February 21, 2025

    Sport Minister Stephanie Peacock has been forced to issue an apology to Baroness Brady and directors of Arsenal and Brighton and Hove Albion “for any distress caused” after hitting back at critics of the football regulator. In a statement published today by the Department for Culture, Media and Sport (DCMS) today, Peacock said she had [...]

  • LIV: Trump, Yasir Al-Rumayyan and Tiger Woods meet in White House

    February 21, 2025

    President Trump, Public Investment Fund governor Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan met at the White House on Thursday with a new deal with LIV Golf edging closer. The PGA Tour, DP World Tour and LIV Golf have been in discussions surrounding a potential mega-merger which would unite golf as one global sports [...]

  • Amazon Prime Video offers French football for £2.49

    February 20, 2025

    Amazon Prime Video has expanded its sport portfolio in the UK by offering live French Ligue 1 football matches on a pay-per-view basis. Up to three games per weekend will be available on the streaming platform for the price of £2.49 each – to Prime subscribers and non-subscribers alike. It is designed to appeal to [...]

  • Spanish football chief Rubiales found guilty over Hermoso kiss

    February 20, 2025

    Shamed former Spanish football chief Luis Rubiales has been fined almost £9,000 after being found guilty of the sexual assault of player Jenni Hermoso. Rubiales is also banned from going within 200m of Hermoso or communicating with her for a year but was found not guilty of the additional crime of coercion. The case related [...]

  • Glazer answers question of whether Manchester United is for sale

    February 20, 2025

    Manchester United co-owner Avram Glazer has given a definitive answer as to whether he would sell his share in the Old Trafford club. The Premier League club published their results this week, showing a £14.5m cost for disposing of former manager Erik ten Hag, sporting director Dan Ashworth and others. The club therefore made a [...]

  • Tennis sceptics have got it wrong – we need more mixed-sex sport events

    February 20, 2025

    Some players aren’t happy with the US Open’s drastic rethink of mixed doubles, but tennis should be applauded for a move that is good for women’s sport, says Ed Warner. Even the most ardent tennis fan probably couldn’t tell you who won the mixed doubles at last year’s US Open, or any of the other [...]

  • Baroness Brady: Football regulator a solution in search of a problem

    February 19, 2025

    West Ham United vice-chair Baroness Brady has said the incoming football regulator is a “solution in search of a problem”, adding that doing anything that changes the value of the Premier League broadcast deal would be “reckless and wrong”. The Football Governance Bill has been reintroduced into the House of Lords by the government having [...]

  • F175: Formula 1 tour de force launch a lesson to other sports in innovation

    February 19, 2025

    Everything about Formula 1’s 75th anniversary extravaganza at London’s O2 Arena shouldn’t have worked: mass commercialisation of a sport with £9 pints and 10 teams showing off this year’s designs on last year’s cars one after another. What unfolded, however, was a lesson in how sport can continue to innovate, and how it can take [...]

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