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Sport Business

  • England Rugby to switch to Murray-backed Castore after Six Nations

    March 12, 2025

    England’s rugby teams will replace Umbro with Andy Murray-backed British sportswear brand Castore after this year’s Six Nations. The new kit deal is due to start in May and follows months of talks between the Rugby Football Union and Castore, which was founded by former City workers. It means that England men’s team will debut [...]

  • Allianz extension insures IOC against further sponsor losses

    March 12, 2025

    The International Olympic Committee (IOC) has further shored up its sponsor roster after losing several big clients by extending its partnership with Allianz to 2032. Allianz has also added a further four years to its deal with the International Paralympic Committee (IPC), which will conclude after the Brisbane 2032 Games.  The insurance giant joined the [...]

  • The British Motorsport Valley businessman taking Formula 1 by storm

    March 12, 2025

    Have you watched a McLaren going around a Formula 1 track in recent seasons and thought you’d seen the sponsors changing? Spoiler alert: you have. Much is said about the success of Britain’s Motorsport Valley, an area of the country at the heart of Formula 1 – and wider racing – development, technology and entrepreneurship. [...]

  • Eyebrows raised as Manchester United skip tender to hire Foster for stadium

    March 12, 2025

    Manchester United are set to confirm Sir Norman Foster’s firm as architects of their planned £2bn, 100,000-seat stadium without running a formal tender process.  The absence of an open tender has caused surprise in the industry, given United are a listed company on the New York Stock Exchange, while Sir Jim Ratcliffe has also taken [...]

  • Man City owner City Football Group close in on £1bn combined losses

    March 11, 2025

    Manchester City owners the City Football Group’s combined total losses are nearing £1bn after they registered a £122.2million pre-tax loss in the 2023-24 season. City Football Group, which counts the Premier League champions as its star asset, was founded in 2013 and is majority owned by Sheikh Mansour bin Zayed Al Nahyan with Silver Lake [...]

  • Manchester United reveal plans for Britain’s biggest stadium

    March 11, 2025

    Manchester United have revealed plans to build Britain’s biggest stadium, a £2bn 100,000-capacity venue to replace Old Trafford that will sit at the heart of a “miniature city of the future”. New conceptual images of the venue show an “umbrella” canopy with three spikes, a nod to the prongs of the devil’s trident on the [...]

  • Exclusive: London Lions owner pledges ‘hundreds of millions’ for new arena

    March 11, 2025

    The Lithuanian billionaire who rescued London Lions has revealed he is ready to spend “hundreds of millions of pounds” to build their new home. Tomas Okmanas, the co-founder of cybersecurity company Nord, said the purpose-built basketball arena – by far Britain’s biggest – could house up to 20,000 spectators. The plans were first announced on [...]

  • Manchester United Old Trafford plans set to be revealed

    March 10, 2025

    Manchester United are today expected to announce plans for a new stadium to replace Old Trafford after co-owner Sir Jim Ratcliffe defended the club’s penny pinching. A “Wembley of the North” on the site of Old Trafford has been Ratcliffe’s goal since the billionaire purchased just under 30 per cent of Manchester United last year. [...]

  • Liverpool ditch Nike as they land £300m kit deal

    March 10, 2025

    Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]

  • EFL writes to Badenoch to question Tory U-turn on football regulator

    March 10, 2025

    The EFL has written to Conservative leader Kemi Badenoch to express surprise at the party’s U-turn on support for an independent football regulator. The Football Governance Bill was first introduced by the last Tory government but has faced growing opposition from Conservative peers in the House of Lords. Badenoch, meanwhile, has described the proposed football [...]

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