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Sport Business

  • Wimbledon slammed by avocado lobby over SW19 menu ban

    July 3, 2025

    The World Avocado Organisation has hit out at Wimbledon over its ban of the stoned fruit at this year’s Championships. The All England Club removed the food type popular with millennials from its menus at this year’s tennis grand slam in a sustainability push. They’ve been replaced by crushed English peas.  This has provoked a [...]

  • Andy Murray’s 2013 Wimbledon shirt put up for auction

    July 3, 2025

    Sir Andy Murray’s worn shirt from his historic 2013 Wimbledon triumph is expected to fetch more than £5,000 at auction later this month. Murray has signed the Adidas shirt, which he wore when beating Novak Djokovic to become the first British man to win Wimbledon for 77 years. It is going under the hammer in [...]

  • F1 owner Liberty Media’s MotoGP deal creates motorsporting behemoth

    July 3, 2025

    By the close of play today Formula 1 owners Liberty Media will finalise a £3.6bn deal to buy MotoGP. The agreement will see Liberty Media purchase 84 per cent of Dorna – in cash – in a deal which last week got approval from the European Commission. “We believe the sport and brand have significant [...]

  • Women’s sport needs to convert online fandom into ticket sales

    July 3, 2025

    With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]

  • Formula 1 owners to complete £3.6bn deal for MotoGP

    July 2, 2025

    Formula 1 owners Liberty Media will complete a £3.6bn deal to buy MotoGP by the close of play on Thursday. The agreement will see Liberty Media purchase 84 per cent of MotoGP’s commercial rights holder Dorna – in cash – after it last week got approval from the European Commission. “We believe the sport and [...]

  • Grenfell United welcomes Ulster decision to end Kingspan deal

    July 2, 2025

    Grenfell survivors have welcomed Ulster Rugby’s decision to discontinue its stadium naming rights deal with Kingspan, an insulation maker criticised over the London tower block tragedy. Ulster announced this week it had begun the process of removing Kingspan branding from its home ground in Belfast after a long-term sponsorship deal with the local firm, which [...]

  • British Basketball Federation could face second lawsuit in row with clubs

    July 2, 2025

    The embattled British Basketball Federation (BBF) could face a second round of legal action after the owners of Manchester Basketball warned they are still considering joining Super League Basketball (SLB) in suing the governing body. Manchester Basketball chiefs have been left dismayed by the BBF’s decision last month to effectively block their participation in next [...]

  • Trump’s Scottish golf tournament gets crypto sponsor in Nexo

    July 2, 2025

    The DP World Tour has signed a major three-year partnership with crypto firm Nexo that will see it sponsor the revived Scottish Championship held at Donald Trump’s Aberdeenshire golf course. Nexo will also become a partner to six of the European circuit’s biggest events, including the season-ending DP World Tour Championship, and become the tour’s [...]

  • New greyhound racing stadium offers hope of sporting revival

    July 2, 2025

    A new greyhound stadium in Wolverhampton has sparked hopes of a revival of the pastime despite track closures across the country. It was announced in March that greyhound racing will cease in Swindon at the end of the year, with Romford the sole arena in greater London following the closure of Crayford in January. The [...]

  • Aston Villa sign UK licensed Xapo Bank as club partner

    July 2, 2025

    UK licensed crypto firm Xapo Bank has partnered with Premier League club Aston Villa in a deal that will see them become the official partner of the club’s pre-season tour to the United States. The self proclaimed “pioneering private bank” was established in 2013 and last year passported its banking licence to the UK. And [...]

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