McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity June 29, 2025 On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]
Cannes Lions: Athletes, algorithms and the ascent of women’s sport June 27, 2025 At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]
Women’s football: Why brand is key to building on Lionesses’ success June 27, 2025 With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]
Southampton owner Solak steps up £170m fight with London fund June 26, 2025 Billionaire Southampton FC owner Dragan Solak has escalated a legal battle with London-based private equity fund BC Partners, which he says owes him and his business partners £170m. Solak has asked Dutch authorities to investigate what he calls a “serious governance crisis” at United Group, the telecoms and media business he founded but which is [...]
Padel: 3,200 clubs built in 2024 as racket sport surges in popularity June 26, 2025 Over 3,000 padel clubs were built in 2024, according to a report that suggests padel is further surging in popularity. Around 3,200 clubs were constructed in 2024 along with over 7,000 courts added to the global padel surplus across the last 12 months, according to the Playtomic Global Padel Report 2025. That’s one club every [...]
FA accused of stalling brain damage lawsuit from former players June 26, 2025 Football chiefs have been accused of “deliberately stalling” a landmark lawsuit brought by former players who suffered “life-altering” brain damage as the legal battle resumes today. The Football Association, English Football League and FA of Wales are the defendants in a case brought by 30 former players and their families who say the game’s authorities [...]
CVC Capital Partners hire former EE boss to new sports arm June 26, 2025 CVC SportsCo, a new entity created by private equity giants CVC Capital Partners, has been bolstered by the hire of former mobile phone network EE boss Marc Allera. Allera will take a the role central to the firm’s sporting portfolio, which once owned Formula 1. The current CVC Capital Partners portfolio includes stakes in Premiership [...]
London Broncos rugby league team make name change admission June 26, 2025 London Broncos rugby league team have been forced to deny that they’ve made a final decision on a change of name. Former Leeds Rhinos chief executive Gary Hetherington is leading a revival of the London club which was relegated from the Super League last year. And part of that is a potential name change, with [...]
Laurie Canter on hopping fences to play golf, investing and Dryvebox June 26, 2025 English golfer Laurie Canter on the sport’s accessibility problem, his passion for business and investing in mobile golf simulator business Dryvebox. Laurie Canter took the first steps towards a career in professional golf by hopping the fence to the public course across the road from his childhood home in Bath. Twenty-odd years later he is [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]