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Sport Business

  • Chelsea Women’s rivals face a stark choice: spend – or be left behind

    February 6, 2025

    During the January transfer window Chelsea Women made headlines with their spending, although that is nothing new for the club. Their male counterparts hold the record for the most spent in one winter window, having splashed out £275m in 2023. Chelsea Women broke the $1m transfer fee glass ceiling in the women’s game when they [...]

  • Meta fact-checking U-turn probed over Ronaldo Facebook deepfake scam

    February 6, 2025

    Meta’s decision to scrap fact-checking on Facebook and Instagram is under review after Brazilian football legend Ronaldo Nazario was caught up in a deepfake scam. The company’s oversight board has launched an investigation after Meta initially rejected calls to remove a post that used an AI-manipulated video of Ronaldo to promote a gambling app. Meta [...]

  • Olympic Games set to steady ship with major Chinese sponsor

    February 6, 2025

    Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. The Chinese organisation is in the final stages of signing a deal to join the IOC sponsorship family, according to SportBusiness. In 2023 the cooperation generated £19bn and its subsidiaries [...]

  • NFL ‘running scared’ of Trump and Musk ahead of Super Bowl with Bluesky ban

    February 6, 2025

    The NFL risks alienating fans and accusations of “running scared” from Donald Trump and Elon Musk ahead of Super Bowl LIX after it banned teams from posting on X rival Bluesky, say industry watchers.  Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, is set [...]

  • County cricket windfall from Hundred sale must be spent properly

    February 6, 2025

    With every county cricket club set to profit to the tune of millions from the Hundred sale, the ECB must ensure the windfall is money well spent. I dreamt last night that DeepSeek bought my favourite football club. Trouble was that the stadium PA played Glory, Glory Tottenham Hotspur as the players took to the [...]

  • Formula E beats Formula 1 in key US viewership figure, electric series claims

    February 5, 2025

    Formula E’s Mexico City race saw a higher viewership number than Formula 1’s first race in Las Vegas in 2023, the electric series has claimed. The US audience was 80 per cent higher for the E-Prix this season versus the inaugural Vegas race, which has been described as many as a commercial juggernaut for Formula [...]

  • Brady-backed advisory firm Knighthead spends £100m in Birmingham

    February 5, 2025

    The UK government has welcomed Birmingham City owners Knighthead Capital’s £100m investment into Britain’s second city, which is centred around a 60,000-seat stadium. The American advisory firm, in which NFL great Tom Brady owns a small stake, has spent the money on a 48-acre site near to Birmingham City’s St Andrew’s home for the mega-project. [...]

  • Sunrisers Hyderabad owners buy Northern Superchargers outright

    February 5, 2025

    Owners of Sunrisers Hyderabad Indian Premier League (IPL) team have purchased 100 per cent of Northern Superchargers in the Hundred. It is the latest sale in a series of eight auctions in which the England and Wales Cricket Board are flogging off 49 per cent of each team. The deal between Indian media conglomerate Sun [...]

  • EFL board set to discuss National League promotion demand

    February 5, 2025

    The EFL board will meet on Thursday amid renewed pressure from the entire National League to increase the number of promotion places from two to three. All 72 National League clubs, which represent the fifth and sixth tiers of English football, wrote to the EFL this week demanding the increase with immediate effect. The issue [...]

  • Cristiano Ronaldo wants to own ‘several football clubs’

    February 5, 2025

    Cristiano Ronaldo wants to take his prolific streak into the boardroom when he retires from playing football by owning a multi-club network. Ronaldo shows no sign of hanging up his boots as he turns 40 today, with the forward still breaking goalscoring records for Portugal and Al Nassr in the Saudi Pro League. But the [...]

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