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Sport Business

  • Manchester City’s new Etihad Airways deal yet to take off despite Premier League deal

    September 17, 2025

    Manchester City’s controversial sponsorship and naming rights deal with Etihad Airways has not yet been waved through as part of the club’s Associated Party Transaction settlement with the Premier League.  The new long-term deal, which was blocked by the Premier League’s independent assessors two years ago, must still go through the top-flight’s Fair Market Value [...]

  • Super League Basketball insists season will go ahead despite ref appeal

    September 16, 2025

    Super League Basketball chiefs insist the new season will tip off as planned this weekend despite making a late appeal for qualified referees to come forward. In an email seen by City AM and believed to have been sent on Tuesday morning, SLB’s operations coordinator Nick Hill contacted refs who officiated in pre-season games, some [...]

  • TNT Sports wins race for British and Irish Lions documentary

    September 16, 2025

    TNT Sports has bought the rights to an exclusive behind-the-scenes documentary of the British and Irish Lions’ Test series victory in Australia this summer. The 90-minute documentary is currently in production and is scheduled to be screened on TNT at the end of October, to tie in with its coverage of the Autumn Internationals the [...]

  • Non-league football clubs set for World Cup windfall from Fifa

    September 16, 2025

    Non-league football clubs are set for financial windfalls after changes were made to the way Fifa distributes its compensation for the release of international players for the World Cup.  The changes, agreed by Fifa and the European Club Association, mean that all teams who release players for the 2026 World Cup or its qualifiers will [...]

  • European T20 Premier League: Is this cricket’s next growth market?

    September 16, 2025

    When Italy’s men secured their historic qualification for next year’s T20 World Cup earlier this summer, the cheers reached all the way to India. Over in the subcontinent, a group backed by Bollywood royalty toasted the news as proof of their belief that European cricket is a largely untapped well of talent – and, more [...]

  • Netflix reveals Crawford-Canelo drew fewer viewers than Taylor-Serrano

    September 16, 2025

    Netflix says 41.4m viewers watched Terence Crawford beat Canelo Alvarez at the weekend, a smaller audience than the streamer pulled for a Katie Taylor fight last year. Underdog Crawford’s unanimous points victory over Canelo, for the undisputed super middleweight title, drew an estimated average minute audience of 36.6m watching live, rising to 41.4m when accounting [...]

  • Millions on line for Premier League clubs in Champions League this week

    September 16, 2025

    Premier League clubs in the Champions League will be playing for £2m apiece this week as the group stages get underway across the continent. Increased prize money offerings in the top flight of European football will this year pay out £2m for a group stage win, while there’s a touch over £600,000 on offer for [...]

  • Triathlon on the march: Why investors are piling into niche sport

    September 16, 2025

    Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]

  • GBBL confirms delay to 2027 as British basketball plan suffers setback

    September 15, 2025

    GBBL, the organisation awarded the long-term licence to run the top British basketball league from next year, has confirmed that it has delayed its launch until 2027. It comes amid a continued legal battle between the British Basketball Federation and incumbent competition Super League Basketball, which has prompted world governing body Fiba to step in [...]

  • London Broncos to bring in NRL internationals in overhaul

    September 15, 2025

    London Broncos have revealed plans to bring in at least six international players from the NRL after confirming a change in ownership at the rugby league side. Brisbane Broncos legend Darren Lockyer is leading the takeover, alongside mining veteran Grant Wechsel and Gary Hetherington, formerly of Leeds Rhinos, in a bid which they’re hoping will [...]

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