New Balance Arena: Atalanta strike stadium naming rights deal September 25, 2025 Italian football club Atalanta have deepened their ties to the US by agreeing a stadium naming rights deal with sportswear brand New Balance. Boston-based New Balance became the Bergamo team’s kit supplier this season and has quickly doubled down by expanding the partnership. Atalanta are owned by US private equity boss and former Chelsea bidder [...]
Rugby: London Irish comeback begins with new partnership September 25, 2025 London Irish Rugby Club will today take the first step in their comeback towards professional rugby by announcing a commercial partnership with ticketing company Tixr. The former Prem team, who called Brentford’s Gtech Community Stadium home, became the third top-flight side to cease trading in 2023 – after Worcester Warriors and Wasps – in what [...]
Prem Rugby: Four business stories to watch this season September 25, 2025 English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]
Why Ryder Cup is commercial gold and other sports have failed to copy it September 25, 2025 If the Ryder Cup didn’t exist, could you create it today? After all, this is an event that bends an individual sport into a collective enterprise, is rarely won by the away team, and hasn’t produced a close contest for 13 years. It also sees a roster of golfers playing for love pitted against another [...]
Cricketers’ union: Counties don’t care about player welfare September 24, 2025 The Professional Cricketers’ Association has accused County Championship chairs of failing to prioritise player welfare after they rejected plans to streamline the competition. A long-running consultation on reducing the number of fixtures in the English game concluded yesterday without achieving the two-thirds majority support required. The proposals put to a vote were for the top [...]
GB Snowsport announces new partner with Olympics looming September 24, 2025 London headquartered insurance broker McGill and Partners has partnered with GB Snowsport ahead of the 2026 Milan Cortina Winter Olympics and Paralympic in February and March. The short-term deal will see the organisations partner up after a successful World Cup season for GB Snowsport, with the likes of snowboard cross racer Charlotte Bankes, skier Dave [...]
Tennis stars on collision course with Grand Slams over reforms September 24, 2025 Leading tennis players including Jannik Sinner and Aryna Sabalenka are understood to be unhappy with the Grand Slams about a lack of progress over welfare, prize money and consultation reforms. The top 10 players from the men’s ATP and women’s WTA tours have been in discussions with Wimbledon, the French Open, the US Open and [...]
LaLiga overseas game set to be axed as Fifa delays decision September 24, 2025 LaLiga’s hopes of staging a match between Villarreal and Barcelona in Miami in December have suffered another setback with Fifa opting against ruling on the request at its forthcoming council meeting next month. Sources with knowledge of Fifa’s deliberations have told City AM that it has no plans to formally discuss the controversial issue of [...]
Charlie Kirk: Ryder Cup is at risk of an assassination attempt September 23, 2025 The Ryder Cup is at risk of an assassination attempt in light of Donald Trump’s attendance and the recent shooting of Charlie Kirk, say US police chiefs. The biennial golf match between the US and Europe in New York is set to begin this week, with President Trump in attendance. Right-wing activist and Trump ally [...]
Ladies Day, prosecco and cheaper Guinness: Cheltenham chiefs ring the changes September 23, 2025 Ladies Day will return to the iconic Cheltenham Festival next year for the first time since 2019 as female racegoer numbers surge, the Jockey Club has confirmed. The Gloucestershire racing meet, home to the Champion Hurdle and Gold Cup, switched from Ladies Day to Style Wednesday for the 2020 festival. But the Jockey Club has [...]