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Sport Business

  • Lions profit share gives players buy-in and shows the future of rugby

    July 25, 2025

    British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere.  This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]

  • Jonas Martensson: Minecraft guru on new role with LIV Golf and Cleeks GC

    July 24, 2025

    Having swapped Minecraft for LIV Golf, Jonas Martensson discusses how he is going to revolutionise his Cleeks GC team. Picture the scene: you wake in random grassland with nothing to your name. Then you forage for resources and food, build yourself a house – then a town, city and kingdom – and fight monsters who [...]

  • Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands

    July 24, 2025

    Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]

  • BBF hits back and counter-sues SLB in British basketball bloodbath

    July 24, 2025

    The British Basketball Federation is counter-suing Super League Basketball in a further escalation of the bitter in-fighting blighting the domestic game. The BBF filed its defence this week against SLB’s High Court claim, which accuses the governing body of abusing its position by preventing clubs from running their league. In its counterclaim, the BBF argues [...]

  • Lionesses fever sends shirt sales skywards ahead of Women’s Euro final

    July 24, 2025

    The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]

  • Fans and athletes both lose in sport’s endless entertainment loop

    July 24, 2025

    New tournaments, expanding global championships, tours of dubious sporting merit and very little rest – isn’t it time we gave our athletes a break, asks Ed Warner? If only the world wasn’t spherical, maybe then we wouldn’t have lost the sporting seasons. As it is, summer bleeds from northern hemisphere to southern, which sends winter [...]

  • Lionesses’ semi-final drama breaks ITV viewing figures record

    July 23, 2025

    The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]

  • Brentford FC sponsor rapped by watchdog for pushing gambling to kids

    July 23, 2025

    Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League.  The complainant was presented with the ad, which urged users to sign [...]

  • Three Lions fans snap up 2026 World Cup packages… in three days

    July 23, 2025

    Hospitality tickets to watch England at next summer’s World Cup sold out within three days of being put on sale last week, with fans eager to secure the right to follow Thomas Tuchel’s side in the US, Canada and Mexico at the first opportunity.  Fifa released hospitality packages last Monday for the group and first [...]

  • Zharnel Hughes: It sucked that Grand Slam Track didn’t come to Europe

    July 22, 2025

    Britain’s fastest man Zharnel Hughes wants Grand Slam Track to return next year with dates in Europe despite the financial difficulties that forced Michael Johnson to cut short its first season. Hughes said it “sucked” that all four Grand Slam Track meets were awarded to venues in the US and Caribbean, given the appetite for [...]

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