Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Formula 1 owners to complete £3.6bn deal for MotoGP July 2, 2025 Formula 1 owners Liberty Media will complete a £3.6bn deal to buy MotoGP by the close of play on Thursday. The agreement will see Liberty Media purchase 84 per cent of MotoGP’s commercial rights holder Dorna – in cash – after it last week got approval from the European Commission. “We believe the sport and [...]
Grenfell United welcomes Ulster decision to end Kingspan deal July 2, 2025 Grenfell survivors have welcomed Ulster Rugby’s decision to discontinue its stadium naming rights deal with Kingspan, an insulation maker criticised over the London tower block tragedy. Ulster announced this week it had begun the process of removing Kingspan branding from its home ground in Belfast after a long-term sponsorship deal with the local firm, which [...]
British Basketball Federation could face second lawsuit in row with clubs July 2, 2025 The embattled British Basketball Federation (BBF) could face a second round of legal action after the owners of Manchester Basketball warned they are still considering joining Super League Basketball (SLB) in suing the governing body. Manchester Basketball chiefs have been left dismayed by the BBF’s decision last month to effectively block their participation in next [...]
Trump’s Scottish golf tournament gets crypto sponsor in Nexo July 2, 2025 The DP World Tour has signed a major three-year partnership with crypto firm Nexo that will see it sponsor the revived Scottish Championship held at Donald Trump’s Aberdeenshire golf course. Nexo will also become a partner to six of the European circuit’s biggest events, including the season-ending DP World Tour Championship, and become the tour’s [...]
New greyhound racing stadium offers hope of sporting revival July 2, 2025 A new greyhound stadium in Wolverhampton has sparked hopes of a revival of the pastime despite track closures across the country. It was announced in March that greyhound racing will cease in Swindon at the end of the year, with Romford the sole arena in greater London following the closure of Crayford in January. The [...]
Aston Villa sign UK licensed Xapo Bank as club partner July 2, 2025 UK licensed crypto firm Xapo Bank has partnered with Premier League club Aston Villa in a deal that will see them become the official partner of the club’s pre-season tour to the United States. The self proclaimed “pioneering private bank” was established in 2013 and last year passported its banking licence to the UK. And [...]
BBC facing fight to retain £60m Wimbledon broadcast rights July 2, 2025 The BBC faces the prospect of having to significantly increase its rights fee to the All England Club to extend their exclusive coverage of Wimbledon beyond 2027 amid increased competition for tennis amongst broadcasters. While Wimbledon’s status as a Category A “crown jewel” event means live coverage has to remain available on free-to-air channels, the [...]
Global sports market forecast to be worth $600bn by 2030 July 1, 2025 Growth of the global sports market is forecast to accelerate, making it worth $600bn (£438bn) by 2030, according to a report published today by consultancy Kearney. The market has grown an average of five per cent annually since 2020 but that rate is expected to increase to eight per cent, the report says. “Sport is [...]
Premier League kicks off AI era with five-year Microsoft deal July 1, 2025 The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use and monetisation. Under the agreement, Microsoft will become the League’s official cloud and AI partner, with its Copilot technology powering a [...]