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Sport Business

  • Cricket’s dirty secret: Unpaid players, rogue officials and bad governance

    August 13, 2025

    In many ways, these are heady days for cricket. A return to the Olympics in LA in 2028 promises to take a sport with pockets of fervent support to new audiences; The Hundred has shown the game’s appeal to deep-pocketed investors; and the recent series between England and India delivered thrills and spills in the [...]

  • Exclusive: America’s Cup deal opens door to sailing prize money

    August 13, 2025

    The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]

  • City AM Triathlon Team Challenge at T100 London hailed as great success

    August 13, 2025

    A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]

  • Experts: Sport to play role in Trump Ukraine peace talks with Putin

    August 13, 2025

    Sport could be a key player in the Ukraine peace talks between Donald Trump and Vladimir Putin in Alaska on Friday. While “land swapping” and “combat lines” are set to dominate the discussions at an Anchorage army base this week, geopolitical experts have suggested sport could be used as a soft diplomacy tool, to demonstrate [...]

  • Spurs to play for £4.3m ahead of new Premier League season

    August 13, 2025

    Tottenham Hotspur have the chance to bag €5m (£4.3m) in prize money as they face PSG in the Uefa Super Cup on Wednesday. Spurs are set to receive €4m (£3.4m) regardless of the result, but a win against the Ligue 1 champions would add an extra €1m (£0.8m) to the prize pot. The Uefa Super [...]

  • Chanel chief Leena Nair joins Tech Titans investor group at London Spirit

    August 13, 2025

    Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]

  • Haileybury: Inside the private school producing sport stars like Piastri

    August 13, 2025

    Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]

  • Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north

    August 12, 2025

    Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]

  • Everton top Premier League table for fan engagement

    August 12, 2025

    Everton are the best Premier League club for fan engagement, research shared with City AM reveals. The Fan Engagement Index 2024-25 has ranked The Toffees 10th in the country, making them the highest scoring club from English football’s top league. The Fan Engagement Index has been published by Think Fan Engagement (TFE) every year since [...]

  • Newcastle: Club taken over and will become Newcastle Red Bulls

    August 12, 2025

    Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]

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