Wednesday 15 May 2019 10:46 am

Business cards on the table – what does yours say about you?

Regardless of industry or sector, the success of a business is often determined by one important moment: the first impression.

Although it’s not something that we like to admit, it’s human nature to pass judgement on someone during an initial meeting – first impressions can linger for some time afterwards.

For this reason, a good quality business card is a necessity for businesses both large and small.

The role of the rectangle

A business card is not only a physical reminder of a meeting, but also the first step in building an effective client relationship.

It’s an active stimulus for forming new client relationships, whether the card is handed over as a result of a one-to-one meeting, a networking event, or a referral.

Essentially, it should aid the individual or their business in presenting themselves and what they do. So the card needs to be memorable, professional, appropriate, and reflect what its owner stands for.

Get the right design

A business card that is creative, unique and of a good quality is more likely to leave a positive first impression, putting the owner’s brand ahead of competitors.

The skills that an individual possesses, as well as the quality of their product or service, can be reflected in the design of their business card.

Your card should consist of more than just a list of names and phone numbers. It should represent your brand image, as well as a unique element to make you stand out.

Make the best first impression

As mentioned, first impressions are crucial in business – they demonstrate what future encounters and working relationships will be like.

So not only do you want to leave a good first impression, but a lasting one. Handing over business cards at the start or end of a meeting can be a key moment, as it is your chance to make a memorable impact.

Whatever the outcome of a meeting, an inadequate business card may affect how you are remembered. Conversely, a distinctive, quality business card not only provides the recipient with your contact details, but could also spark further conversation.

Do you really need one in this digital age?

Communication is now dominated by the internet and digital media. Businesses use these channels to carry out numerous processes, including how they market themselves.

However, the business card is something that technology hasn’t yet replaced, and it’s possible that it will continue to live on in this ever more digital age.

After all, email marketing, search engine optimisation, and paid media all do a great job of attracting leads and prospects, but people buy from people. Face-to-face sales meetings, sealed with a handshake and handing over a business card, will remain key to business growth and success.

Powerful print gets results. By using design in innovative ways, your business card can create engagement and lead to more potential professional opportunities as a result.

City A.M.'s opinion pages are a place for thought-provoking views and debate. These views are not necessarily shared by City A.M.