Michel Platini is the bookies' favourite to replace Sepp Blatter as Fifa president after the current Uefa boss confirmed his intention to stand as a candidate in next year's election.
A legendary player, Platini has been more divisive in his role as a football administrator and has introduced big changes to European football by expanding the European Championships to 24 teams and introducing financial fair play rules to prevent clubs making losses.
So what would Fifa and, by wider extension football, look like under his leadership? Here, in his own words, is where he stands on some of football's most widely discussed issues.
On voting for Qatar to host the 2022 World Cup
I have no regrets at all. I think it was the right choice for Fifa and world football but if corruption is proven, there will have to be a new vote and new sanctions.
– June 2014
Uefa's financial fair play (FFP) rules
Go and talk to Mr Obama. Go and talk to the Pope. They understand FFP. It's not just a whim of the president. It's a whim of all the European football family and also the political bodies. They're all in favour of regulation against this scourge of European football after a loss of €1.7bn (£1.2bn) in one year.
– August 2013
I prefer that we have more referees to see if there is a penalty foul and if the ball is going over the line. We don't need the perfect camera to see the ball.
– March 2014
Expanding the World Cup
I totally agree with Mr. Blatter that we need more African and Asian [countries]. But instead of taking away some European, we have to go to 40 teams. We can add two African, two Asiatic, two American, one Oceania and one from Europe.
– October 2013
"White card" punishment and sin bins
I am in favour of temporary sending offs for players who criticise the referee. We will test this at youth championships. Maybe it will be interesting to create a white card like in rugby, where if someone is not behaving properly the white card will see players sent off for a few minutes.
– December 2014
Today, it's shameful to see some players with one of their arms belonging to one person, a leg belonging to a funds pension located who knows where, and a third person owning his foot.
It is shameful; we're dealing with a type of slavery that belongs to the past. Everyone earns money on such transfers, and while we are trying to find money to invest in football, that money goes in the pockets of I don't know who, and I don't know where.
– March 2015
On the Premier League's proposed "39th game" abroad idea
I'm totally against it, and Sepp Blatter has made his own opinion known on this. It's impossible. It's a question of philosophy, it's a kind of colonialism…I don't like the trend we're seeing of so many clubs being bought by overseas owners.
– May, 2008