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PIF

  • Momentum 25 and the reality of Saudi Arabia’s mega-projects

    Business

    The ‘Momentum 25’ conference is taking place in Riyadh this week, at a definitive juncture for the Kingdom of Saudi Arabia.  The midpoint of the Vision 2030 timeline, launched in 2016 by Crown Prince Mohammed bin Salman, to diversify the nation’s economy away from hydrocarbon dependence.  For nearly a decade, the global business community has [...]

    The ‘Momentum 25’ conference is taking place in Riyadh this week
  • Tennis chiefs risk angering players by adding Saudi Masters event to calendar

    Sport Business

    The ATP is to add a new Masters 1000 event in Saudi Arabia despite complaints from some top tennis players that the calendar is already too congested. The Saudi Masters event could become a fixture on the men’s elite tour as soon as 2028, with February earmarked as the most likely window but not yet [...]

    GettyImages 2241966992 depicts business professionals discussing market trends in a modern conference room setting.
  • Sir Rocco Forte enjoys record pay day after hotels empire deal

    hospitality

    The hotels group founded by Sir Rocco Forte has issued a record dividend for the first full year after Saudi Arabia’s Public Investment Fund (PIF) became a major shareholder. Rocco Forte Hotels has paid out dividends totalling £8.9m for the year to 30 April, 2025, to its shareholders. The international hotels group, which is headquartered in [...]

    Sir Rocca Forte's hotels empire has issued a record dividend. (Photo by Stuart Franklin/Getty Images)
  • Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions

    July 28, 2025

    Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]

  • Surj Sports chief: Saudi parent PIF, investing and league focus

    July 1, 2025

    Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]

  • Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors

    June 6, 2025

    Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]

  • Aston Martin: PIF and Geely billionaire’s shares shift after investment

    May 12, 2025

    The proportion of shares Saudi Arabia’s Public Investment Fund (PIF) and Chinese billionaire Shufu Li’s hold in luxury car brand Aston Martin has changed following a major shares issue. In March Yew Tree Consortium, which is led by chairman Lawrence Stroll, placed 75 million additional shares in the London-listed business. As a result, both the value of the [...]

  • Saudi Arabia’s PIF sponsors new $13m prize golf series

    May 8, 2025

    The Saudi Arabia investment vehicle the Public Investment Fund (PIF) is to be the title sponsor of a revamped golf programme. The PIF Global Series will replace the Aramco Team Series and will have a total prize pot of $13m. The PIF Global Series will span five events on the Ladies European Tour (LET) – [...]

  • Saudi Arabia’s Surj Sports Investment confirms stake in Dazn

    February 17, 2025

    Saudi Arabia’s Surj Sports Investment has confirmed that it has taken a minority stake in streaming platform Dazn and entered into a joint venture aimed at showing more events taking place in the kingdom. The announcement confirms long-running rumours of Saudi investment in Dazn and despite the country’s Public Investment Fund (PIF), of which Surj [...]

  • Trump to fix PGA Tour-LIV Golf merger ‘very soon this year’, says Woods

    February 17, 2025

    Tiger Woods expects talks between the PGA Tour and Donald Trump to mend the rift in men’s professional golf “very soon this year”. Since returning to office last month, President Trump has already met with PGA Tour commissioner Jay Monahan and player director Adam Scott with a view to unblocking the impasse over a proposed [...]

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