Middlesex CCC needs saving from oblivion so ECB must take bold action Sport Business As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow. Expect confected hoopla about The Hundred, [...]
London Marathon could have 100,000 runners in 2027 Sport Business Over 100,000 people could take part in the 2027 London Marathon amid reported plans to stage the major running race over two days. The London Marathon, a staple of the sporting calendar in the capital, could be split over two days from 2027 in what the Guardian reports is being dubbed the Double London Marathon. [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon Sport Business Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
Punk Padel and Tough Mudder: It pays for sports to buy into fun innovation October 30, 2025 I am happy to go down any rabbit hole, or country lane, in search of innovation in sport. Driving back from a trail race the other day, I passed a small sign tucked on a grassy verge in deepest Sussex. “Punk Padel”, it seemed to whisper rather than shout, as if conscious it was out [...]
‘Quite insane’: Inside the World’s Deepest Marathon, 1km underground October 22, 2025 This weekend 60 amateur runners will try to become the first to complete a marathon almost a mile underground in a Swedish mine. We spoke to one from the City of London to ask: why? “I’ll try and show you what it’s like down here,” says the man in the video, his view of the [...]
London Marathon Events sprints to record surplus as profits surge July 8, 2025 The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m. London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]
2025 London Marathon raises world record £75m for charity May 1, 2025 The London Marathon has broken its own record for the world’s biggest one-day fundraising event after the 2025 race generated more than £75m for charity. The final total won’t be revealed until later this year but has already eclipsed the £73.5m raised last year, which set a new global benchmark for contributing to good causes. [...]
Tens of thousands set off on London Marathon April 27, 2025 Runners have set off on the 45th TCS London Marathon, with celebrities, MPs and the fathers of two girls killed in the Southport attack taking part. More than 56,000 participants are expected on the 26.2-mile course through the capital on what is forecast to be a warm, dry day with temperatures of up to 22C. [...]
Sport isn’t as inclusive as it thinks it is – but brands can make it right December 3, 2024 From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Fund-racing: London Marathon runners smash world record for charity September 25, 2024 Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.