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channel 4

  • Channel 4 confirmed as UK home of Milano Cortina 2026 Winter Paralympics

    Sport Business

    Channel 4 will show its eighth Paralympic Games in a row next year after being confirmed as the UK broadcaster for Milano Cortina 2026.  The Winter Paralympics, set to take place in northern Italy in March, extends Channel 4’s sustained support for parasport which began with London 2012.  “We are super excited to bring the [...]

    Breaking news event with reporters and cameras gathered at a press conference with a corporate backdrop and branding logos
  • Channel 4: AI adverts boost offered to small businesses

    Media

    Channel 4 has launched a new AI tool to help small businesses create TV ads quickly and cheaply. Following ITV’s lead, the system can turn a company’s website or social media content into a draft ad in minutes. Broadcasters then help polish the ad, make sure it follows advertising rules, and get it ready to [...]

    Channel 4 headquarters on Horseferry Road London showcasing modern architecture and vibrant city atmosphere
  • Channel 4 named fastest growing streamer amid Netflix’s UK surge

    Media

    Channel 4 has emerged as the UK’s fastest-growing major streaming platform, City AM can reveal, beating multiple audience records in September and strengthening its digital hand with a new deal designed to rival the reach of Netflix and Disney+. The broadcaster’s streaming minutes jumped 36 per cent year-on-year, according to new BARB data, the biggest [...]

    Breaking news event unfolds, capturing attention of a gathered crowd in a bustling urban setting against a backdrop of sky...
  • Exclusive: Channel 4 poach Boat Race rights from BBC

    October 1, 2025

    The iconic Boat Race between Oxford and Cambridge Universities will leave BBC television after signing a deal with Channel 4, City AM can reveal. The rival public service broadcaster will show the men’s and women’s races on the Thames for the next five years, marking a shift away from BBC TV – which showed an [...]

  • Mark Kleinman: Thames Water’s fate now sounds like a dripping timebomb

    August 14, 2025

    Mark Kleinman is Sky News’ City Editor and the man who gets the Square Mile talking in his weekly City AM column Thames Water’s fate now sounds like a dripping timebomb There are few more irritating sounds than that of a dripping tap you cannot fix. That, writ large, is the headache facing the Labour government as it [...]

  • Channel 4 bag 3.7m viewers for England U-21 Euros triumph

    June 30, 2025

    England’s U-21 European Championship triumph against Germany was watched by a peak 3.7m on Saturday evening. The Channel 4 broadcast on Saturday night claimed 37 per cent of all viewers watching TV at the time England beat Germany 3-2 in Slovakia. Harvey Elliott and Omari Hutchinson scored England’s normal time goals before Nelson Weiper and [...]

  • Under-21 Euros: England youngsters chalk up wins for Channel 4

    June 26, 2025

    Channel 4’s punt on England at the men’s Under-21 Euros has already paid off before Saturday’s final, with strong viewing figures for the Young Lions’ knockout games. England’s semi-final win over the Netherlands on Wednesday evening was the most popular programming on UK TV at the time.  The 2-1 victory over the Dutch, secured by [...]

  • Sky, Channel 4 and ITV launch first unified ad marketplace

    June 17, 2025

    In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, small and medium sized businesses, or SMEs, will be able to run a single ad campaign across all three broadcasters’ platforms, simplifying access [...]

  • Channel 4 bets on U21 Euros to drag younger viewers back to TV

    June 11, 2025

    Channel 4 head of sport Pete Andrews on the broadcaster’s rights strategy, punching above their weight and why they’re showing England at the U21 Euros. If you’ve watched an England team win a men’s international football tournament then it was probably on Channel 4. When Lee Carsley’s Under-21 side reached the final of the age-group [...]

  • Exclusive: Channel 4 launches video on Spotify

    May 20, 2025

    Channel 4 has become the first UK broadcaster to bring video programming to the streaming platform, in a move that will see episodes from its youth-focused digital brand. While Spotify continues to broaden its video offerings beyond just music and podcasts, Channel 4 is seeking to expand its reach among a younger audience through new [...]

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