The world of advertising is quite noisy, with marketers struggling to be heard and stand out. But people will often trust recommendations from friends and family over advertising, with suggestions usually stemming from casual conversations. Herdify, powered by 15 years of data science research with Bristol University and Cambridge University, as well as the Office for National Statistics, detects where offline word-of-mouth is happening to deliver monthly recommendations on where to target advertising spend. Ultimately, it helps businesses influence more conversations to increase sales. This is all wrapped up in an easy-to-use monthly subscription portal. For more information, and to book a meeting with the team, visit herdify.ai.