LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation March 31, 2026 LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the [...]
World Cup: No Plan B if Iran don’t show up, insists Fifa boss Infantino March 31, 2026 Fifa president Gianni Infantino insists there is “no Plan B” if Iran do not take their place at the World Cup but ruled out moving their games from the US to Mexico. Iran’s participation has been in serious doubt since the US and Israel began a military offensive on the country in late February. Iranian [...]
NBA Europe to copy The Hundred sale process as bid deadline arrives March 31, 2026 The NBA will borrow from English cricket’s playbook when its plans to launch a European league in 2027 take another step forward this week. Potential investors including Saudi Arabia’s Public Investment Fund, RedBird Capital and Qatar Sports Investments have until midnight on Tuesday New York time to lodge their bids for one of the 12 [...]
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Marseille owners back $300m prize equestrian Premier Jumping League March 30, 2026 The owner of French football giants Marseille has backed a new showjumping league offering $300m in prize money. Premier Jumping League launched this week with plans to revolutionise a sport often associated with an older, richer demographic. Backed by former Dodgers and current Ligue 1 club Olympique de Marseille owners McCourt Global, the new competition [...]
Cardiff City fails in £100m claim against Nantes over Emiliano Sala death March 30, 2026 Cardiff City’s £100m Emiliano Sala compensation claim has been dismissed by a French judge. The League One club had been claiming over £100m in compensation for loss of income and damages after footballer Sala died when a plane carrying him to Wales for his transfer to the Premier League crashed into the English Channel in [...]
Wolff casts doubt on Horner plans to invest in Formula 1 team Alpine March 30, 2026 Mercedes boss Toto Wolff has called into question plans for Christian Horner to invest in Formula 1 team Alpine. Horner, former team principal of Red Bull, is understood to be part of one of four bids in the race to buy a 24 per cent stake in French team Alpine. Horner has spoken to former [...]
Will AI replace gambling as Premier League front-of-shirt preference? March 29, 2026 AI companies have set their sights on sports. The Premier League already has competition-wide AI deals with Microsoft and Adobe, and recently Chelsea FC cut a front of shirt deal with industrial AI company IFS. These firms are in an extraordinary period of growth, and they have deep pockets to elevate their brands. They know [...]
Premier League +, VPN piracy and lessons from Norway and France March 28, 2026 The Premier League is built on its precious media rights but will its new streaming service be susceptible to the piracy that just scuppered a similar service in Norway? In less than five months’ time the Premier League will take one of the most significant steps in its history when it launches its own direct-to-consumer [...]
Henry Pollock: England rugby star joins Eddie Hearn’s Matchroom Talent Agency March 27, 2026 England rugby star Henry Pollock has signed to Eddie Hearn’s Matchroom Talent Agency, in the multi-sport group’s first foray into the game. The 21-year-old Northampton Saints forward joins MMA fighter Tom Aspinall at the new agency, which Hearn launched earlier this month. Pollock’s ability and showmanship have quickly established himself as one of the stars [...]