Williams F1 ‘competing with top 50 teams in sport’, says Kenyon March 4, 2026 Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
KSI takes stake in Dagenham and Redbridge and vows to bring back glory days March 3, 2026 YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC. The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]
English cricket facing tragedy if ECB doesn’t change, warns county boss March 3, 2026 English cricket chiefs risk the “tragedy” of counties going bust unless they offer more support to those without international matches or The Hundred, says Hampshire chief Rod Bransgrove. Sussex are among those to have suffered financial difficulties, leading to a points deduction from the England and Wales Cricket Board and the departure of chairman Jon [...]
Iranian drone attack sees ATP tennis players flee court March 3, 2026 An Iranian drone attack forced players and officials on a tennis court at an ATP Challenger event in the UAE to flee for cover on Tuesday. Two matches at the tournament, taking place in Fujairah were interrupted after a fire broke out at an oil terminal around 10km from the ATP Challenge event site. Japan’s [...]
Premier League facing Easter weekend football blackout March 3, 2026 The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]
Messi no-show triggers MLS and Vancouver Whitecaps legal payout March 3, 2026 Major League Soccer and the Vancouver Whitecaps have agreed to pay half a million Canadian dollars to settle a legal claim made because Lionel Messi was withdrawn from a match. A man from the Vancouver area brought the civil class action after paying more than $400 for two tickets to the game between the Whitecaps [...]
Cadillac to leverage US identity to grow F1 sponsorship portfolio March 3, 2026 Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Hundred cricket stake sales help Glamorgan clear debts March 2, 2026 Glamorgan’s sale of a stake in The Hundred franchise Welsh Fire has wiped the county cricket club’s debts, despite making a loss last year. The England and Wales Cricket Board sold eight minority stakes in eight Hundred franchises, handing the majority stakes to host counties. Glamorgan’s divestment saw them enter into a 50-50 partnership with [...]
Winter Olympics success creates flurry of interest for Snowsport England March 2, 2026 Snowsport England has reported a flurry of interest in skiing and snowboarding following Team GB’s first ever medals in both at the recent Winter Olympics. Some ski centres have had to hire more instructors to cope with rising demand credited to the success of snowboarders Charlotte Bankes and Huw Nightingale, and skier Zoe Atkin at [...]
Exclusive: RFU in talks over back of shirt and short sponsor deals March 2, 2026 The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]