Mikheil Kavelashvili: The Man City forward who is now the disputed president of Georgia December 30, 2024 When most footballers conclude their playing careers they tend to go into management, punditry or business. But not Mikheil Kavelashvili. The former Manchester City striker has this week been sworn in as president of Georgia. He was the only candidate on the ballot and his election has been disputed following controversial wider elections and protests [...]
Djokovic and Kyrgios win doubles opener as Murray era begins December 30, 2024 Novak Djokovic and Nick Kyrgios teamed up to beat Andreas Mies and Alexander Erler at the Brisbane International. The doubles tournament is the season opener Down Under before the singles begins next week and the Australian Open gets underway on 12 January. It is Djokovic’s first tournament with former rival Andy Murray on his coaching [...]
The generation game: How sport should prevent young people deserting it December 30, 2024 Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
Youngs and Cole: For The Love Of Rugby duo look to 2025 December 28, 2024 Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]
London misses out on spot on revamped Premier Padel Tour December 27, 2024 Padel fans in London will not be able to watch their favourite players live on the Premier Padel Tour after the capital failed to feature on the revamped calendar. London’s growing enthusiasm for the sport means it is becoming more popular by the month. But the tour is instead targeting across the pond, heading to [...]
Netflix Beyonce Bowl most streamed NFL game ever December 27, 2024 Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]