UK advertisers block ‘Trump’ from campaigns amid fears over brand reputation November 12, 2019 The vast majority of UK advertisers have blocked their campaigns from appearing next to references to Donald Trump amid fears the US President could damage their brand. On average, 87 per cent of campaigns using keyword blocking between March and September excluded the word ‘Trump’, according to new data from Integral Ad Science. Read more: [...]
Heinz and Unilever advertise on Pornhub, UK’s most popular adult website November 3, 2019 Unilever and Kraft Heinz, two of the world’s largest consumer goods retailers, have run advertisements on Pornhub, the world’s biggest porn website. A Sunday Times investigation revealed that earlier this year Unilever, which is behind brands such as Dove, Marmite and Hellman’s mayonnaise, ran a campaign on the site for male grooming company Dollar Shave [...]
SAP strikes three-year cloud computing deal with Microsoft October 21, 2019 Software company SAP said today it had agreed a three-year deal with Microsoft to help its large business customers move business processes into the cloud. The partnership, called Embrace, aims to help clients run operations hosted at remote servers supported by SAP’s S/4HANA database. Read more: Software giant SAP to buy Qualtrics for $8bn days [...]
Nestle to return billions to investors through share buyback programme October 17, 2019 Nestle said today it plans to return Swiss Fr 20bn (£15.7bn) to investors by 2022. The company’s new share buyback programme, which will start in January, follows the $10bn (£7.8bn) sale of its skin care division this month to a consortium of investors. The Kitkat-maker said its organic growth slowed slightly from 3.9 per cent [...]
Unilever misses estimates amid slowdown in emerging markets October 17, 2019 Consumer goods giant Unilever missed City estimates this morning as tough weather comparatives and a slowdown in several emerging markets dented sales. The Ben and Jerry’s ice cream maker has posted underlying sales growth of €13.3bn (£11.5bn) for the third quarter, marking a 2.9 per cent rise that narrowly came below consensus expectations. Read more: [...]
No-deal Brexit: The potential winners and losers October 15, 2019 As you read this, Brexit negotiators are working around the clock to come to an agreement that will enable the UK to leave the EU in an orderly way by the Halloween deadline. Both sides have said they are committed to working out a deal, but with time so short, nothing is certain. If they [...]
Unilever pledges to cut plastic use in half October 7, 2019 Unilever has pledged to halve the amount of new plastic it uses over the next five years by increasing its efforts in producing reusable and recyclable packaging. The consumer goods giant, which owns brands such as Dove and Ben & Jerry’s, said it will reduce its use of plastic packaging by more than 100,000 tonnes [...]
Meet the company helping to build trust in influencer marketing October 7, 2019 It’s not hard to find critics of influencer marketing. This is an industry that is not short of scandals. There have been instances of social media stars failing to label marketing content as ads, promoting things that turn out to be fraudulent – see the Fyre Festival debacle – or even creating fake content. In [...]
DEBATE: Is the departure of Dave Lewis a problem for Tesco? October 3, 2019 Is the surprise departure of Tesco chief executive Dave Lewis a serious problem for the company? YES, says Adam Vettese, an investment analyst at multi-asset investment platform eToro. It’s going to be a challenge for Tesco. To say that Dave Lewis will be a tough act to follow is an understatement. He took over at [...]
Tesco CEO Dave Lewis quits as supermarket declares turnaround ‘is complete’ October 2, 2019 Tesco chief executive Dave Lewis is stepping down from the Big Four supermarket, it revealed today as it declared its turnaround is complete. The CEO will leave the business next summer after chairman John Allan said he had accepted his resignation letter “with regret”. Read more: Tesco sells mortgage arm for £3.8bn Lewis called the [...]