Shakespeare on branding: A Lidl marketing stunt goes a long way October 4, 2021 Lidl might not come to mind as quickly as Nike, Adidas, Converse, or Veja when it comes to trendy footwear brands. But in September 2021, the low-budget German supermarket may have (temporarily) joined their ranks – following reports that its new line of £12.99 trainers were selling on eBay for considerably more than face value. [...]
ASOS brings 180 jobs to Northern Ireland as it launches tech hub in Belfast September 28, 2021 Northern Ireland’s Economy Minister Gordon Lyons this morning announced that online fashion retailer ASOS will invest £14m in a new Tech Hub in Belfast which will create 184 new jobs over the next three years. The new Belfast hub will be operational in early 2022, with 52 dedicated roles in the first year, growing to [...]
Fashion firm Asos joins forces with esports brand Fnatic September 24, 2021 Fashion retailer Asos and gaming brand Fnatic have inked a multi-million pound deal for a three-year partnership. London-based global esports brand Fnatic said they would launch a number of online and offline activations with the online retailer. It is the first time Asos has joined forces with an espots brand and the fashion firm’s logo [...]
Fashion firm Asos joins forces with esports brand Fnatic – CityAM : CityAM September 24, 2021 Fashion retailer Asos and gaming brand Fnatic have inked a multi-million pound deal for a three-year partnership. London-based global esports brand Fnatic said they would launch a number of online and offline activations with the online retailer. It is the first time Asos has joined forces with an espots brand and the fashion firm’s logo [...]
Shakespeare on advertising: Asos’ sustainability push much-needed September 22, 2021 ASOS, the online clothing retailer, recently announced a target of zero net carbon emissions by the year 2030. It’s a move that comes following ongoing criticisms of the environmental impact of “fast” fashion organisations – and one that YouGov Plan & Track data shows may be a deft commercial move as well. Nearly one in [...]
Exclusive: Sustainable targets are everyone’s responsibility, says festival veteran September 21, 2021 The founder of a festival focused on sustainability and innovation in fashion has said customers and businesses need to join forces to tackle fast fashion. The organisation Fashion District aims to bring businesses together, attract global talent to East London and accelerate growth in manufacturing in the area. From September 22 to 26, Fashion District [...]
Exclusive: ASOS and Boohoo lead the pack as online-only retail sales hit record £16bn September 20, 2021 Sales at the UK’s 20 biggest online-only retailers have reached a record £16.4bn in the last year, rising 22 per cent from £13.2bn the previous year, according to calculations based on Companies House data. This growth continues to be driven by the success of fashion retailers, which increased their revenues by 14.2 per cent to [...]
Asos outlines plans for lower carbon footprint September 16, 2021 Online fashion retailer Asos has set out plans to minimise its impact on the planet over the next few years. Under its Fashion with Integrity (“FWI”) 2030 programme, the company intends to become a verified net zero emissions business and use more sustainable and recycled materials by 2030. Consumers are increasingly concerned with fast fashion’s [...]
SoftBank-backed AI startup Peak raises $75m in second funding round in six months August 31, 2021 Manchester-based Artificial Intelligence (AI) provider Peak will expand into new global markets after raising $75m in its latest funding round, led by SoftBank’s $100bn Vision Fund Two. Peak AI, which sells its “decision intelligence” enterprise software platform to non-tech companies to help with their operations, plans to use the latest raise to double its workforce [...]
Pandemic: High Street demise leads to explosion in demand for gigantic warehouses August 31, 2021 The enforced closure of high street stores saw the trend towards greater online sales rocket further this year, with retailers having to invest further into their warehousing capabilities to cope with delivery demand. In fact, the explosive growth in e-commerce, as a result of the pandemic, has seen almost 15m sq ft of new “super [...]