Wednesday 14 November 2012 7:17 pm

Rapid responses

Trust issues [Re: Scandals have made the UK a dangerously low-trust society, yesterday] This article properly reflects how much of a problem a lack of trust is for society, and not just in the UK. The starting point of trust for many of the sectors mentioned was already very low. The question is, how low does it have to get before it can get better? Stephen Rosling The internet must play a role in this matter. It is awash with comments that are critical of leaders at all levels of society. Many changes that are proposed are viewed as wrong or self-serving, making leadership much more difficult. The pendulum has swung too far towards lack of trust. Paul Sloane [Re: What brands can learn from Obama’s databased win, yesterday] The Obama presidential campaign highlighted the critical role of good quality data in smart campaigning. A word of caution, however. Innovative research and data analytics offer endless opportunities. But the rise of micro-targeting – and the data revolution which has made it possible – also creates challenges, not least the need to ensure that data is handled ethically and that the right questions are asked. Market researchers and users of market research have a responsibility to society to ensure this happens. We have a powerful tool at our disposal, we should deploy it wisely. Jane Frost CBE, chief executive, Market Research Society ……………….. TOP TWEETS Inflation always rises faster than the Bank of England “expected”. It’s one of the credit crunch rules of thumb. @notayesmansecon More quantitive easing is expected from the Bank of England. Triple dip recession? It’s a gloomy forecast. @johnburrows91 Business will not accept the argument that there is nothing the government can do to boost growth. @britishchambers Did Mervyn King just say Office of National Statistics methods for calculating inflation are obsolete? He should look closer to home. @Josh_CityIndex

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