By: Paul Armstrong

Paul Armstrong is Founder of emerging tech advisory, TBD Group, and its intelligence community, TBD+. An international speaker on AI, big tech, and disruptive innovation, Paul advises global organisations on strategy, risk, and the business impact of emerging technologies and platforms. A writer on technology for decades (Forbes, Reuters, The Information etc), he recently wrote 'Disruptive Technologies', and continues to run TBD Conference. Connect on LinkedIn. paul-armstrong.com members.tbdpl.us

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All 52 Articles

AI browser wars: How Gemini and Atlas are redefining the attention economy

October 28, 2025

The new generation of AI browsers, from OpenAI’s Atlas to Google’s Gemini, aren't about search, but sense-making, writes Paul Armstrong.
AI slop is a feature, not a bug, and your brand is the next casualty

October 21, 2025

Brands that succeed in the age of AI will be those that make trust an operating system, says Paul Armstrong Google, Meta, OpenAI, LinkedIn, TikTok and the rest of the attention cartel are not drowning in AI slop by mistake, they’re selling the lifeboats. The only way out (to be seen) is to buy ads. [...]
Is your tech strategy good, or just AI theatre?

October 15, 2025

Artificial intelligence has become the business world’s favourite performance recently. FTSE 100 earnings calls now mention AI more than inflation, and investor briefings increasingly resemble tech expos. Analysts report that AI references in UK company filings have tripled in the past year, yet the results aren’t matching the rhetoric. Markets are beginning to glance sideways. [...]
Cyber hackers know the weakest spot to target: unhappy employees

October 8, 2025

Loyalty has become the frontline of cyber defence. A disaffected employee is more dangerous than the most sophisticated malware.
Why Big Tech’s rap sheet matters more than its product pipeline

October 1, 2025

Big Tech has shifted from a focus on genuine innovation to a model of value extraction, where massive fines for manipulative and monopolistic practices are now treated as a routine cost of doing business, says Paul Armstrong Amazon’s $2.5bn fine for dark patterns and Google’s courtroom escape from monopoly charges reveal how much the industry [...]
Crypto isn’t dying. Here’s what the next five years will hold

September 23, 2025

What will crypto look like in the next five years? Very different to the playground of the last five, writes Paul Armstrong.
The UK film industry isn’t ready for AI animation

September 16, 2025

Critterz is a fully AI-generated animated film made for a fraction of what Disney or Dreamworks would spend on a comparable feature, says Paul Armstrong OpenAI has chosen film as the next showcase for what its models can do, backing Critterz, a fully AI-generated animated feature scheduled for release in 2026 and aiming for a [...]
Quiet quitting 2.0: Forget Gen Z, it’s CEOs who are checking out

August 19, 2025

Gen Z has long been berated for disengaging, but it's CEOs that are the real problem. Welcome to quiet quitting 2.0: when the C-suite checks out but stays in.
ChatGPT-5 launch took the shine off OpenAI

August 12, 2025

Overhype has taken the shine off OpenAI, whose much anticipated launch of ChatGPT-5 left superfans disappointed, writes Paul Armstrong.
The future of job loss from AI: what businesses need to do right now

August 5, 2025

Acknowledge uncertainty but communicate clearly about the coming upheavals from AI AI is no longer quietly rewriting workflows. The alarms are coming from inside the boardroom. Executives at Ford, Amazon and JP Morgan are publicly warning of deep job losses as AI reshapes their operating models. Ford’s Jim Farley has said half of all white-collar [...]

Why OpenAI and Anthropic are really fighting about ads

The real Guinness Six Nations showdown is happening in the pub

How South Wales became one of the UK’s most exciting food destinations

By: Paul Armstrong

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