By: Paul Armstrong

Paul Armstrong is Founder of emerging tech advisory, TBD Group, and its intelligence community, TBD+. An international speaker on AI, big tech, and disruptive innovation, Paul advises global organisations on strategy, risk, and the business impact of emerging technologies and platforms. A writer on technology for decades (Forbes, Reuters, The Information etc), he recently wrote 'Disruptive Technologies', and continues to run TBD Conference. Connect on LinkedIn. paul-armstrong.com members.tbdpl.us

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All 65 Articles

Quiet quitting 2.0: Forget Gen Z, it’s CEOs who are checking out

August 19, 2025

Gen Z has long been berated for disengaging, but it's CEOs that are the real problem. Welcome to quiet quitting 2.0: when the C-suite checks out but stays in.
ChatGPT-5 launch took the shine off OpenAI

August 12, 2025

Overhype has taken the shine off OpenAI, whose much anticipated launch of ChatGPT-5 left superfans disappointed, writes Paul Armstrong.
The future of job loss from AI: what businesses need to do right now

August 5, 2025

Acknowledge uncertainty but communicate clearly about the coming upheavals from AI AI is no longer quietly rewriting workflows. The alarms are coming from inside the boardroom. Executives at Ford, Amazon and JP Morgan are publicly warning of deep job losses as AI reshapes their operating models. Ford’s Jim Farley has said half of all white-collar [...]
How AI is redefining luxury fashion

July 29, 2025

From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.
Universities have woken up to AI reality. Can businesses now keep up?

July 22, 2025

Universities are moving from degree machines to AI-savvy, entrepreneurial training grounds. Businesses must keep up, writes Paul Armstrong.
AI browsers are about to become your biggest problem

July 15, 2025

When AI agents – computer programs that use AI to do tasks and reach goals by themselves for a person or another system – become the default way people navigate the internet, the value chain will be rerouted, says Paul Armstrong very business that depends on digital reach is about to face a visibility crisis. [...]
Could Whatsapp become the West’s first superapp?

July 8, 2025

Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes Paul Armstrong.
Replacing graduates with AI will hurt businesses in the long run

July 1, 2025

Replacing graduate roles with AI does not build a smarter business, it builds a shallow one, writes Paul Armstrong.
Cannes Lions: Ad agencies are subsidising their own AI displacement

June 24, 2025

It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong.
Liquid Glass launch shows Apple is cautious on AI

June 17, 2025

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul Armstrong.

Diesel crisis: UK minister holds emergency talks with US Energy Secretary

Manchester City appointed new CFO just days before Premier League guilty verdict

‘The world of Cat TV is more cut throat than you would ever imagine’ – inside the strange business of TV… for cats

By: Paul Armstrong

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