By: Paul Armstrong

Paul Armstrong is Founder of emerging tech advisory, TBD Group, and its intelligence community, TBD+. An international speaker on AI, big tech, and disruptive innovation, Paul advises global organisations on strategy, risk, and the business impact of emerging technologies and platforms. A writer on technology for decades (Forbes, Reuters, The Information etc), he recently wrote 'Disruptive Technologies', and continues to run TBD Conference. Connect on LinkedIn. paul-armstrong.com members.tbdpl.us

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All 60 Articles

The AI divide: How do the UK and US strategies stack up?

January 28, 2025

Safety-first vs shooting for the stars, the UK and US's approaches to AI appear worlds apart. But can they come together?
Does a toothbrush need AI? CES 2025 showcases risks of aimless innovation

January 13, 2025

CES 2025 was, unsurprisingly, all about AI. But gimmicks like AI toothbrushes risk reducing AI to a marketing buzzword.
2025: The year ahead in tech

December 16, 2024

2025 will be a defining year for businesses, marked by rapid technological shifts, political uncertainty, increased M&A, and intensifying competition. What else would a look ahead start with other than the much maligned AI? I have said on stage a lot this year I think AI is underhyped despite many saying the opposite. You have [...]
Just how blue is the sky for Bluesky?

December 9, 2024

Bluesky is pitching itself as an alternative to the social media behemoths, but the history of the internet is littered with notable failures, says Paul Armstrong Bluesky has drawn sharp attention, pitching itself as the anti-social media — a decentralised network that hands control back to its +25m users including news organizations, politicians, celebrities and [...]
The surveillance economy: Employee-tracking software is a symptom of failed management

December 2, 2024

Using surveillance software may deliver short-term gains, but it will cost employers in the end, writes Paul Armstrong.
AI in recruitment: Levelling the playing field or entrenching bias?

November 25, 2024

AI in recruitment aims to reduce hiring biases and streamline candidate selection. But do these tools truly make hiring fairer, or are they reinforcing hidden biases? Asks Paul Armstrong The AI hiring wave has arrived, promising to tidy up recruitment’s inefficiencies with sleek algorithms and predictive analytics. Job descriptions are optimised for clicks, CVs sifted [...]
Will an algorithm generate the next big Christmas ad?

November 18, 2024

Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
What business can learn from military drone tactics — and what to avoid

November 11, 2024

Drone technology could transform how we do business, but brings practical and ethical difficulties with it, says Paul Armstrong For businesses, the military’s use of AI-enabled drones offers a potent model of efficiency: remote inspection, logistics, and hazard mitigation. Imagine swarming AI drones optimising supply chains or inspecting dangerous infrastructure. The capabilities honed in combat [...]
Is your business about to feel the Ozempic squeeze?

November 4, 2024

Reshaping stomachs with weightloss drugs like Ozempic likely means reshaping some markets (and probably your strategy), says Paul Armstrong Ozempic, Wegovy, and Mounjaro are driving a subtle but undeniable shift in obesity rates across the U.S, showing a 2 per cent drop so far. While it’s too soon to crown these drugs the cure-all, their [...]
Are we entering the ABBA Voyage era at work?

October 28, 2024

AI avatars are about to replace you in meetings. The possibilities are tantalising – and unsettling, writes Paul Armstrong AI avatars are joining our Zoom calls, often before we do. Meeting note-takers, digital clones, even interviewers are now infiltrating the office landscape—often uninvited. This isn’t some distant sci-fi concept; it’s happening now. Is this progress, [...]

From the ashes of the Great Fire, London’s insurance industry was born

Formula 1’s reaction to season disruption a lesson for Fifa World Cup

Polestar 3: Swedish electric SUV delivers premium performance

By: Paul Armstrong

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