By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Amex cites sponsorship strategy for Gen Z and Millennial credit card surge

November 14, 2025

The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Wolff Mercedes stake sale will have impact on value of Formula 1

November 12, 2025

The valuation placed on Formula 1 team Mercedes after co-owner Toto Wolff’s interest in reducing his stake will have a welcome impact on the overall worth of the sport, experts have suggested. Wolff co-owns the outfit – officially titled Mercedes AMG Petronas F1 Team – equally with the eponymous German car manufacturer and Ineos billionaire [...]
Nandy hauled to Commons over Kogan’s regulator appointment process

November 12, 2025

Lisa Nandy was hauled in front of the House of Commons on Wednesday to answer questions surrounding the process which led to the appointment of David Kogan as chair of the Independent Football Regulator. The media rights expert was given the new-found role despite donating to both the DCMS secretary of state and the Prime [...]
Barcelona hint at a return to Camp Nou for Messi

November 12, 2025

Lionel Messi could be the star draw at the Camp Nou one last time with the former Barcelona player invited to return to Spain for a tribute match. The 37-year-old is currently the man of the moment at Major League Soccer club Inter Miami FC having left Europe in 2023 after 19 seasons on the [...]
Calls for Prem Rugby franchising grow as clubs register debts of £340m

November 12, 2025

The 10 Prem Rugby clubs registered combined debts of £340m in the 2023/24 season as calls for a radical franchising process grow louder. Despite encouraging signs of growth in commercial income, the clubs in England’s top flight made a combined loss of £34m, according to the Leonard Curtis Rugby Finance Report. It comes as City [...]
Exclusive: Volleyball World boss hails involvement in CVC’s Global Sport Group

November 12, 2025

The chief executive of Volleyball World has described his organisation’s integration into CVC Capital Partners’ Global Sport Group as an “immediate win”. The private equity giants who count the Six Nations, LaLiga, Prem Rugby, and Ligue 1 as part of their sporting portfolio have pooled their assets into one mega sport fund chaired by former [...]
Anniversary MCG Test between England and Australia could raise £10m

November 11, 2025

The anniversary cricket Test between Australia and England to mark 150 years of the MCG could rake in over £10m. The Ashes rivals will play each other to mark the sesquicentennial anniversary of the iconic 95,000-capacity Melbourne Cricket Ground in March 2027 after confirmation of the dates was released this week. And the one-off Test, [...]
Aviva sign deal worth £4.5m per season for major stadium

November 11, 2025

Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]
Decade-long DP World sponsor extension largest in European Tour golf history

November 11, 2025

The decade-long sponsorship extension between DP World and golf’s European Tour is the largest in the circuit’s history. In its entirety the fresh deal, described as record-breaking, will see the European Tour known as the DP World Tour until at least 2035. It comes ahead of this weekend’s Tour Championship, the climax of the European [...]
Why naming Washington Commanders stadium after Trump suits President

November 11, 2025

The Washington Commanders potentially naming their NFL stadium after Donald Trump plays into the President’s proposition that “he is making America great again”. The new DC stadium will sit where its predecessor sat, in view of the United States Capitol building and there have been reports of a potential Trump association, something the White House [...]

Fifa won’t fix itself – scrap it now and set up a World FA, led by Uefa and South America

Fifa won’t fix itself – scrap it now and set up a World FA, led by Uefa and South America

Is the Maybach GLS the most excessive SUV?

By: Matt Hardy

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