By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Nyetimber muscle out Bollinger to partner with England Rugby

September 1, 2025

Sparkling wine producer Nyetimber has muscled out French firm Bollinger to become an official partner of England Rugby ahead of the autumn internationals. The deal ends a 24 year relationship between the well-known champagne house and England, and is a coup for the West Sussex-, Kent- and Hampshire-based firm with the national rugby team sponsored [...]
Hundred sees 600,000 tickets sold with TV audiences up

September 1, 2025

Organisers of The Hundred sold nearly 600,000 tickets for this year’s competition, with viewing figures also up for the fifth edition of the controversial cricket format. The Northern Superchargers beat the Southern Brave in the women’s final on Sunday in a match that drew 22,000 fans at Lord’s in north London. The subsequent men’s final [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom

August 31, 2025

Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Man United shareholder, Ratcliffe’s Ineos, buys into Castore with Belstaff deal

August 28, 2025

Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium sports apparel brand Castore. The petrochemicals company will invest in the British clothing brand as part of a deal which will see Castore acquire 100 per cent of Ineos-owned Belstaff on a “debt-free, cash-free” basis. Castore enjoys sporting sponsorship [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl

August 28, 2025

Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
EU Commissioner: Overseas football matches a betrayal of fans

August 27, 2025

A top EU figure has described plans to play European football matches in other continents as a “betrayal” of fans. The European Commissioner for Sport Glenn Micallef said plans to play Serie A and LaLiga matches abroad should not be described as “innovation”. Both the Italian and Spanish top flight leagues are looking to play [...]
London Broncos apply to be Super League expansion club

August 27, 2025

The London Broncos rugby league team have applied to join an expanded Super League next season, the club have confirmed. Super League is growing from 12 teams to 14 in time for the 2026 season, with the Broncos one of 12 clubs expressing an interest in joining the English top flight. “London Broncos can confirm [...]
Women’s Rugby World Cup opener peaks at 2.4m viewers

August 26, 2025

England’s opening Women’s Rugby World Cup match against the USA peaked at nearly 2.5m as records tumbled during the competition’s opening weekend. The 69-7 victory over the States was watched by an average 1.5m viewers on BBC 1 while the 42,723 in attendance at Sunderland’s Stadium of Light surpassed the crowd for the previous final, [...]
Reeves warned against gambling tax as EU black market hits £70bn

August 26, 2025

Rachel Reeves has been warned to halt plans for tax hikes on bookies after research revealed illegal sites took over 70 per cent of Europe’s betting and casino sales in 2024. Data published by Yield Sec suggests that black market bookies and casino operators raked in £69.7bn across the 27 European Union countries in 2024. [...]
Union threatens LA Olympics strike and issues $5bn demand

August 26, 2025

The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]

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By: Matt Hardy

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