Protect your online reputation with The Marque July 5, 2018 WHEN someone searches your name on the internet, what is the first thing that comes up? Your LinkedIn profile? Maybe your Twitter or Instagram. Increasingly in the modern world, your digital profile forms the first impression you make to others. In my case, the top entry is the parliament web page for a Scottish Conservative [...]
Tom Davies talks eyewear, designing glasses for Clark Kent, and moving his factory from China to Brentford July 2, 2018 What do Ed Sheeran, Angelina Jolie, and Carrie Fisher, have in common? They’ve all worn spectacles created by luxury eyewear designer Tom Davies. The entrepreneur’s designs are highly sought after. Not only does he count celebrities among his clientele, but his glasses have appeared on the big screen. In 2014, he was asked to design [...]
Take Pride in your work: representation in advertising isn’t just about ‘pinkwashing’ July 2, 2018 REPRESENTATION matters. Advertising is a constant presence in our everyday lives, but for people in minority groups, it’s not a given that they will see themselves depicted in the media. Take the LGBTQ community. Seven per cent of the UK population identify as lesbian, gay, bisexual, transgender, or otherwise queer, according to the Stonewall charity. [...]
For your eyes only: meet luxury eyewear designer Tom Davies July 2, 2018 WHAT do Ed Sheeran, Angelina Jolie, and Carrie Fisher, have in common? They’ve all worn spectacles created by luxury eyewear designer Tom Davies. The entrepreneur’s designs are highly sought after. Not only does he count celebrities among his clientele, but his glasses have appeared on the big screen. In 2014, he was asked to design [...]
Social media’s fake secret: can online influencers be trusted? June 25, 2018 FACEBOOK, YouTube, Instagram, Snapchat, and myriad other social media platforms have enabled clever and entrepreneurial creators to make a living by producing content for internet users to enjoy, whether that’s a makeup tutorials, video diaries, or simply cracking jokes while playing video games. It’s why YouTube stars such as Zoella and PewDiePie have become household [...]
Influencer marketing, fake followers, and sponsored content. Can brands and consumers trust online creatives? June 25, 2018 FACEBOOK, YouTube, Instagram, Snapchat, and myriad other social media platforms have enabled clever and entrepreneurial creators to make a living by producing content for internet users to enjoy, whether that’s a makeup tutorials, video diaries, or simply cracking jokes while playing video games. It’s why YouTube stars such as Zoella and PewDiePie have become household [...]
Doctor’s orders: how tech can help the NHS June 21, 2018 THE PRIME Minister’s recent pledge to increase the National Health Service budget by £20bn a year may have been an attempt to win over voters and distract the public from cabinet rows, Tory rebels, and near constant complaints about her handling of Brexit. Instead, the announcement drew fresh criticism about how the proposed funding increase, [...]
We talk to Tradeweb about how investing has evolved over the last 20 years June 12, 2018 It's a busy time for Tradeweb, the provider of electronic trading for fixed-income, derivatives, and exchange-traded funds, following a recent announcement that it would be adding an equity trading facility to its list of products. The company, which launched in 1998 as a marketplace for investors to buy and sell US Treasury bonds, will later [...]
Cyber warriors – the frontline defence against digital attacks June 7, 2018 COMPUTER hacking, ransomware, data breaches, fraud: cyber crime is a bigger problem than ever, and is a concern for everyone, from the humble consumer to the largest of corporations. Cyber warfare has even emerged as the latest military battleground – attacks on government agencies have increased, and both China and Russia have been accused of [...]
Turning a new page – how book marketing is changing June 4, 2018 ONE MIGHT think that with the rise of smartphones, the growing popularity of on-demand entertainment from the likes of Netflix, and headlines about Amazon eating the lunch of the high street bookshop, the UK book publishing industry might be in trouble. In fact, the most recent figures from the Publisher Association show that the sector [...]
