Meta creative production: WPP’s Hogarth launches 700 strong metaverse team February 23, 2022 Hogarth, WPP’s specialist global creative content production company, has announced it will be launching The Metaverse Foundry, a global team of over 700 to deliver brand experiences for clients in the metaverse from design to execution. The Foundry will be available to all WPP’s clients and agencies globally, bringing together metaverse production and virtual art. [...]
Discovery sees record figures for Winter Olympics with over a billion minutes streamed February 23, 2022 Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018.
Security fears as HMRC loses nearly 1,500 electronic devices over past five years February 23, 2022 HMRC has reported 1,491 electronic devices lost or stolen over the past five years, according to official figures. The data, retrieved via the Freedom of Information Act (FOI) and analysed by the Parliament Street think tank, observed the number of mobile phones, laptops and tablets lost or stolen over the past five years, each year from [...]
Ofcom clamps down on fake number fraud February 23, 2022 UK phone companies will make it harder for scammers to use their networks, under a range of measures proposed by media regulator Ofcom today. Almost 45 million people were targeted by scam calls and texts last summer. Criminals are becoming increasingly sophisticated, and nearly a million of these consumers followed the scammers’ instructions, risking financial loss and [...]
Darktrace snaps up Dutch Cybersprint to drive preventative cyber attack approach February 23, 2022 Tech darling Darktrace announced that it has snapped up Cybersprint, an attack surface management company that provides continuous, real-time insights from an outside-in perspective to eliminate blind spots and detect risks, for €47.5m (£39.6m), valuing the transaction 12.5 times Cybersprint’s annual recurring revenue.
Aston Martin outperforms pre-pandemic revenue thanks to ongoing ‘brand desirability’ February 23, 2022 Aston Martin drove “significant progress” in the past year, with wholesales increasing 82 per cent as more normal operations were resumed following pandemic restrictions in 2020 and completed rebalance of dealer inventory in the first quarter of 2021. Revenue increased to £1.1bn largely due to substantial volume growth, driven by customer demand, and strong pricing [...]
Facebook ‘Reels’ goes global as it tries to keep up with TikTok and attract creatives February 22, 2022 Facebook has announced that it will be expanding the availability of its Reels for iOS and Android to more than 150 countries, widening the reach of its copycat TikTok feature. The Reels feature was first introduced at the end of last year and the tech firm’s new strategy hopes to help creators earn money from their Reels [...]
Women’s Euro 2022 names Linkedin as national sponsor February 22, 2022 Women’s Euro 2022 has named LinkedIn as a national sponsor, marking the tech firm’s most significant sports sponsorship to date. The tournament, which is set to be hosted in the UK in the Summer, also has sponsorship from Lego, Pandora and Starling Bank. “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, [...]
Former Kingfisher chief and one of the UK’s top brand experts battle it out for Channel 4 chairmanship February 22, 2022 Former chief of DIY retailer Kingfisher and one of the UK’s top branding experts are fighting to become Channel 4 chair as question marks remain over the broadcaster’s future. As first reported by Mark Kleinman for Sky News, Sir Ian Cheshire and Rita Clifton were interviewed for the role by Ofcom earlier this month. Clifton [...]
National Portrait Gallery cuts BP sponsorship after 30 years February 22, 2022 The National Portrait Gallery has today announced that it will be cutting its partnership with BP, ending a 30 year relationship with the oil and gas firm. The announcement follows years of growing opposition to BP’s sponsorship of the Gallery, including the BP Portrait Award. Critics have varied from artist Gary Hume speaking out against [...]
