Toblerone doesn’t need the Matterhorn to scale the heights of chocolatier success Jim Prior Toblerone is having to renounce to the iconic Mattherhorn on its branding. But people will still love it, because it's not the mountain making it special: it's the chocolate, writes Jim Prior
Electric cars will lead to a design transformation on the scale of iPhones & Apple laptops There was a golden age of car design that ran from the mid 1950’s to early 1970’s. Cars like the Jaguar e-type, Ferrari Dino, or Pontiac Firebird emerged; they were not only engineering miracles, but objets d’art. During this time, the imagination of the auto industry was running wild, setting out ambitious visions of the [...]
Zoom has stolen a march on its rivals during the pandemic – here’s why Zoom has stolen a march on its rivals during the pandemic – here's why Six months ago when most people did no more than toy with video conferencing platforms, it would have been hard to pick a winner from the available options. But now the market is dominated by one name: Zoom. Zoom’s business has grown 355 per cent year on year, topping even the most ambitious analyst estimates. [...]
DEBATE: Will Uber’s move into banking succeed or fail? November 4, 2019 Can Uber graduate from taxi rank to taxi bank after announcing its move into financial services? YES, says Andrew Mitchell, vice president at JCB. Uber’s drivers are its bedrock. And growing driver service and revenue options without earth-shattering outlays is shrewd indeed. As such, Uber Money is a logical step to maximise its digital-lifestyle standing [...]
Too little too late – why the Debenhams rebrand is a frivolous deckchair rearrangement October 1, 2018 According to the press stories that announced a rebrand of Debenhams at the beginning of September, the objective of the exercise was to put “joy” back into the brand. Six days later, the company announced that it was calling in KPMG to help it restructure, which doesn’t sound too joyful. It’s quite farcical really. [...]
