Ed Warner: We must remember the human cost of Olympic dreams January 13, 2022 What have the Australians ever done for us? Monty Python would struggle for a list of sporting gifts to match the Romans’ sanitation, medicine, roads etc, especially in the middle of the current Ashes drubbing. But with the 10th anniversary of London 2012 only six months away, let’s not forget that it was the Aussies [...]
Ed Warner: Why 2022 is the year of the sportswash January 5, 2022 A city without snow and a state in the desert. Obvious places to hold the Winter Olympics and World Cup if you are the International Olympic Committee and football governing body Fifa. Welcome to 2022, the Year of the Sportswash. The principal outdoor venues for Beijing 2022 are – on a good day – 90 [...]
Ed Warner: Sport must be proactive in protecting its stars from abuse December 23, 2021 If you see me reaching for the remote to watch BBC Sports Personality of the Year in 2022, you know what to do. I was delighted that our gold medal winning GB Wheelchair Rugby team was nominated for the Team of the Year last weekend, alongside an illustrious bunch of trophy winners from other sports, [...]
Ed Warner: Cricket should follow Ryder Cup to save Test matches December 16, 2021 The matter-of-fact delivery of his bleak assessment was like a punch to the gut. Here was someone woven into the fabric of international cricket who believed Test matches would become extinct in his lifetime. The individual in question, who shall remain nameless, might hope to have a good four or five decades ahead of him, [...]
Ed Warner: Soft power and sport – why do they do that? December 9, 2021 To the Guildhall for the launch of EY’s study of soft power and major sporting events, commissioned by the City of London and UK Sport. The publication was timely, coinciding with the findings of the inquiry into the chaos at the Euro 2020 final at Wembley which tarnished Britain’s hosting credentials, as well as the [...]
Ed Warner: Crouch review recommendations could drive Premier League away December 2, 2021 I really wanted to embrace the “fan-led” Tracey Crouch review of football governance in England. But with each turn of its 162 pages my heart sank further at the unmistakable sight of the heavy hand of Whitehall. The Crouch review’s recommendations revolve around the creation of an independent regulator for the sport. This displays a [...]
Ed Warner: Select committees are ultimately toothless November 25, 2021 The political pile-on has been swift. But although they secured detailed testimony on cricket racism under the cloak of parliamentary privilege, MPs show no signs of learning from the futility of their past hearings into sporting crises. It needn’t be so. I’ve had the dubious honour of appearing before three Westminster select committees down the [...]
Ed Warner: Sewing ruling bodies together is not always the answer November 18, 2021 I’m a late adopter of LinkedIn, only joining this summer as a means of promoting Sport inc. Compiling my profile, I paused for just a second before deciding not to include my inglorious 52 days as interim chair of the British Basketball Federation back in 2018. On Sunday, as the T20 World Cup neared its [...]
Ed Warner: Why sponsors should beat a path to Yorkshire November 11, 2021 Yorkshire County Cricket Club might just be the most exciting sponsorship proposition right now. Mired in a racism crisis of its own making, deserted by its full roster of corporate partners, staring down the barrel of a parliamentary select committee, investigated by the Equality and Human Rights Commission – but with a new chair and [...]
Ed Warner: Activity vouchers can solve post-Covid sport participation problem October 21, 2021 I addressed a bunch of politicians, advisors and sports industry types at a Westminster Forum this week on the challenges facing sport and the public funding priorities as we come out of the pandemic. The risk on these occasions is that you get caught in an echo chamber, telling the audience what it already thinks [...]
