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By: Ed Warner

Sports Business Columnist

All 213 Articles
  • Ed Warner: Team sportspeople like Gareth Bale are held to double standards over loyalty

    June 9, 2022

    Commentary stat of last weekend for me was that Gareth Bale has spent more time on a football pitch for Wales this season than for Real Madrid.  Having run down his lucrative contract with the Spanish club, Bale is now a free agent – the footballing equivalent of the golfers signing up for this week’s [...]

  • Ed Warner: ECB may buck financial trends but must turn playing claims into reality

    May 26, 2022

    Fourteen million people participate in cricket in England and Wales. Yep, you read that right! How do we know that a quarter of the population play, attend or follow the sport? Because the ECB told us so last week in its annual report. Looks like the governing body has adopted a Westminster approach to big [...]

  • Ed Warner: It is time we sent London 2012 to the back of the cupboard

    May 12, 2022

    It took me 20 minutes from the Central Line platform via Peloton Avenue to cover the half mile to the Lee Valley VeloPark. Admittedly I wasn’t exactly walking at Tom Bosworth pace, and a few hazy-memoried wrong turns out of Westfield didn’t help as I went in search of ‘10 Years On’, a new exhibition [...]

  • Ed Warner: The metaverse, Web3 and what it means for football club valuations

    May 5, 2022

    In this week’s column, Ed Warner delves into the metaverse’s possible ramifications for the business of sport and considers the latest twists in the Chelsea sale saga. It was the shoes that put me in my place. Queuing to enter the SportsPro Live jamboree at The Oval last week, I scanned the footwear of my [...]

  • Ed Warner: Russia ban shows Wimbledon chiefs have backbone – and other sports will take note

    April 28, 2022

    Fans at the Wimbledon Championships aren’t prone to booing, even in the face of a Nick Kyrgios meltdown. And for now they have been spared the challenge to their usual decorum of a Russian or Belarusian player striding onto Centre Court this summer – to the chagrin of the men’s and women’s tours, not to [...]

  • Ed Warner: The higher the price for Chelsea, the sooner their new owners will feel the strain

    April 21, 2022

    Unless the media have been blindsided by a canny investment bank, it seems that there are no sovereign wealth funds or squillionaires left in the running to buy Chelsea. No Musk, Bezos, Chinese tech magnate or gas-rich autocracy. The three remaining bidders, as reported, are all consortia. Let the game theory commence. The selling bank, [...]

  • Ed Warner: Docuseries triumph may drive wedge between media and sport

    April 14, 2022

    “Please please please please just go away!” The letter writer signed off with his PS in green ink, only months into my stint as chair of UK Athletics in the days before tweets were a thing. I wish I’d kept it, the only time I’ve seen green ink scrawled in cliched anger. Sports leaders are [...]

  • Ed Warner: Trans debate has echoes of Semenya legal row but ‘meaningfulness’ may be buzzword

    April 7, 2022

    It’s a pity Emily Bridges was blocked from competing in the National Omnium Championships in Derby last weekend. Yes, the cyclist would have been at the centre of an unsavoury media scrum, but we would have gathered one more valuable data point with which to try and balance the febrile debate about transgender women in [...]

  • Ed Warner: Commonwealth Games should consider dropping restrictive colonial ties

    March 31, 2022

    This week, Ed Warner argues that the Commonwealth Games must adapt if it’s to survive, ponders English cricket’s leadership vacuum and hopes Russia remains in exile. Depending on your media outlet of choice, Wills and Kate’s Caribbean sojourn was either a triumph of charming diplomacy or another nail in the coffin of empire – as [...]

  • Ed Warner: Does it really matter if Chelsea buyers are true Blues fans?

    March 24, 2022

    Who are the wannabe owners of Chelsea trying to impress when they flaunt their fandom? Investment bank the Raine Group is only likely to give a jot when someone first stood in the Shed, or how long they’ve sat in the same seat in the Matthew Harding Stand, if this matters to HM Treasury. If [...]

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