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By: Ed Warner

Sports Business Columnist

All 207 Articles
  • Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes

    Sport Business

    Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once?  Six Nations opener [...]

    GettyImages 2259760982 showing a significant business meeting with diverse executives discussing global market strategies
  • Sorry performative politicians, a 2026 World Cup boycott just won’t work

    Sport Business

    Politicians calling for a boycott of the World Cup are only proving how out of touch and powerless they are, writes Ed Warner. Every four years, politicians rediscover our football. And inevitably, they then threaten to take it away from us. Think Russia, then Qatar. This time, President Trump is the trigger. Quelle surprise!  The [...]

    GettyImages 2219067393 showcasing a significant moment in current events, highlighting key figures and impactful visuals.
  • Football regulator may have popular support but many will be disappointed

    Sport Business

    The Independent Football Regulator will not be the panacea for all of the English game’s ills that some are hoping for, says Ed Warner. To a stimulating conference titled “The Independent Football Regulator: challenge or opportunity?” There I found myself a minority voice in an echo chamber of regulatory advocates.  An opening poll of the [...]

    Kogan at Pennsylvania hearing, discussing tech policies and business strategies in a formal setting
  • Magic of the FA Cup has resisted tinkering and is only getting stronger

    January 15, 2026

    Macclesfield’s historic defeat of Crystal Palace warmed even this Eagles fan’s heart and shows the FA Cup retains its powerful magic, writes Ed Warner. The first WhatsApp arrived seconds after the final whistle. “Will this get a mention in the next edition of your column?!!!” Of course it does.  After Macclesfield went ahead against Crystal [...]

  • Manchester United head coach’s job is to be a fall guy and human shield

    January 8, 2026

    AI is the scourge of the modern employment market. Applicants generate automated covering letters that tick off every requirement in a job spec, and are then interviewed by robots which provide almost instantaneous rejections.  Reluctant to be a Luddite in this mind-scrambling new world, here is my open letter to Sir Jim Ratcliffe applying to [...]

  • Why 2026 is the year sport needs to confront the man vs machine question

    January 1, 2026

    Man vs machine is the future of sport, whether we like it or not, but what do we want it to look like? If you want to understand where sport is heading, don’t look at the Olympic programme or the Premier League fixture list. Look instead at the strange, noisy, algorithm‑friendly world growing just outside [...]

  • Is the Premier League decoupling from the rest of English football?

    December 18, 2025

    Ed Warner pores over a report on the polarisation of English football and comes up with a solution to the Premier League’s stand-off with the EFL for the new regulator. “I just hope they don’t mess it up.” The Premier League club chairman’s answer to my question about his hopes for the Independent Football Regulator [...]

  • Greedy Fifa rinsing fans over World Cup tickets – even Americans are baulking

    December 11, 2025

    Ed Warner finds that even Americans accustomed to paying through the nose for live sport are outraged at the prices Fifa is allowing to be set for tickets at the 2026 World Cup. It was a bitterly cold evening in Boston, the temperature well below zero, and yet the Bruins fans still rolled up to [...]

  • The best sport to watch live and solving your Christmas present dilemma

    December 4, 2025

    “What’s the best sport you’ve ever seen, Ed?” The question from a young friend gave me pause.  Not the best sporting event I’ve ever seen. That might not be easy, but some parameters immediately spring to mind to help refine my choice. No: the best sport, period. I’ve seen a fair few, after all. Got [...]

  • Stokes, McCullum, ECB: Who’s to blame for England’s latest Ashes failings?

    November 27, 2025

    Assessing true accountability for England’s Ashes collapse requires tracing failure back through the chain, argues Ed Warner. “Still seething!” The WhatsApp from a prominent cricket podcaster arrived a full 48 hours after England’s capitulation in the opening Ashes Test. Did I want to provide him with a sound-bite on what appeared more than just a [...]

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