Ambani family on course for £100m London Spirit in Hundred auction January 22, 2025 The likely destinations of English cricket’s crown jewels in the Hundred auction are taking shape, with the Ambani family’s determination to buy 49 per cent of the London Spirit in a deal expected to exceed £100m forcing other bidders to look elsewhere. A consortium of Californian investors led by Nikesh Arora, chief executive of Palo [...]
Richest women’s football teams: Arsenal rival Barcelona for top spot January 17, 2025 Arsenal are now rivalling Barcelona as the richest women’s football team in world football, according to new analysis by Deloitte. The all-conquering Catalan club remain No1 in the business advisory firm’s ranking of the biggest women’s teams by revenue generated. But Arsenal are a very close second, having also recorded revenue of €17.9m (£15.1m) for [...]
Ahead of the Game: Hundred franchises set to choose their investors January 15, 2025 The eight Hundred franchises have been asked to name and rank at least two preferred bidders from the private investors who have submitted offers for a 49 per cent stake in the third and final round of the auction process which is currently taking place. All of the Hundred teams attracted multiple bids in the [...]
Women’s football to lift ban on drinking alcohol while watching matches January 9, 2025 Women’s football is relaxing its rules to let spectators drink alcohol while watching a match – starting later this month. A pilot scheme is being launched in the second-tier Women’s Championship which will see four clubs trial the arrangement for the rest of the season. Drinking alcohol within view of the pitch is banned in [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief January 1, 2025 World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Women’s football and NFL: The biggest sports deals of 2024 December 31, 2024 Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]