Lessons from Lionesses: What English rugby can learn from Euros for 2025 World Cup August 9, 2022 The iconic Chloe Kelly goal celebration, the record attendance for a final, success on home soil; England Women’s Euro 2022 victory felt like a watershed moment for women’s sport. But in a few years’ time England will be doing it all over again. This time, however, it will be with the oval ball. It was [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
History makers to record breakers: 17.4m tuned in to BBC coverage of Lionesses’ Euro triumph August 1, 2022 A record 17.4m Brits tuned in to watch the Lionesses beat Germany 2-1 in the Women’s Euro 2022 final at Wembley on Sunday. The BBC’s peak audience shattered TV viewing records, making it the most-watched women’s football game on UK television history. It was also the single-most watched programme of 2022 so far, while Germany [...]
Polo in the Park: Team New York captain on the glamorous London event June 1, 2022 Pimms will be flowing and the sun will – hopefully – be shining down on west London when Chestertons Polo in the Park returns to Fulham’s Hurlingham Club later this month. The event oozes glamour and prestige but Louisa Watt, captain of Team New York, insists the equine sport is one everyone can enjoy. “It’s [...]
Wales Women can shine in future rugby games after copying England April 22, 2022 Wales are a team on the up as they prepare to meet France in the penultimate round of the Women’s Six Nations. Having not won for three years prior to the tournament, they take two victories from their three matches at this championship into the clash with title challengers France. Such a turnaround would have [...]
How England Women came back from brink to bag Cricket World Cup semi March 30, 2022 Less than three weeks ago England, the reigning Women’s Cricket World Cup champions, looked to be down and out after losing their third consecutive group match to South Africa in Mount Maunganui, New Zealand. In the early hours of Thursday morning, however, Heather Knight’s team have a shot at redemption against the Proteas as their [...]
Women’s Six Nations: New dates, new sponsor, same old winners? March 24, 2022 Change is in the air at this year’s Women’s Six Nations, which now has its own slot in the calendar and a first title sponsor in TikTok – but that looks unlikely to extend to the outcome. Champions England start as hot favourites this weekend – no surprise given their 18-game winning run, which includes [...]
Asian Tour and Ladies European Tour team up for mixed golf tournaments March 7, 2022 The Asian Tour and Ladies European Tour have joined forces to organise two mixed gender tournaments this year. The Asian Mixed Cup and Asian Mixed Stableford are both scheduled to take place in Thailand next month. Each will feature 60 Asian Tour players and 60 Ladies European Tour players playing for the same trophy and [...]
Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
The Women’s FA Cup final marks dark of past and possibilities of future December 1, 2021 On Sunday, tens of thousands will head into the home of English football for the Women’s FA Cup final between Arsenal and Chelsea in what could be the best attended domestic match for 101 years, when 53,000 packed into Goodison Park. This weekend, however, will also offer a reminder of a darker era for women’s [...]