Arsenal set goal of selling out 60,000-seater Emirates Stadium for women’s game March 23, 2022 Arsenal’s new commercial chief Juliet Slot believes their women’s team can attract sell-out crowds to the 60,000-capacity Emirates Stadium as the club embarks on a wider push behind the Women’s Super League leaders. Arsenal Women switch big games from Boreham Wood FC to Emirates Stadium to allow for bigger attendances and are due to play [...]
Explained: What Roman Abramovich sanctions mean for Chelsea sale, matches and transfers March 10, 2022 The future of Chelsea FC has been plunged into uncertainty after owner Roman Abramovich was sanctioned by the UK government today. Abramovich has had his assets frozen because of his links to Russia and its prime minister Vladimir Putin, and that has major ramifications for the Premier League club’s operations and his plan to sell [...]
Fifa, Uefa and IOC heed calls to ban Russia from international sport February 28, 2022 Russia faces an indefinite period of exile from international sport after major bodies including the International Olympic Committee, Fifa and Uefa bowed to calls to ban the country. The IOC said Russian teams and athletes should not be allowed to compete in international competitions, even under a neutral flag, as a result of the country’s [...]
Chelsea facing calls to clarify Roman Abramovich role February 27, 2022 Chelsea are facing calls to publicly clarify Roman Abramovich’s role after he said he had handed the club’s “stewardship and care” to trustees of its charitable foundation. Ministers have been urged to seize billionaire Abramovich’s assets on the basis of his links to the Russian state in the wake of the country’s invasion of Ukraine. [...]
Women’s Euro 2022 names Linkedin as national sponsor February 22, 2022 Women’s Euro 2022 has named LinkedIn as a national sponsor, marking the tech firm’s most significant sports sponsorship to date. The tournament, which is set to be hosted in the UK in the Summer, also has sponsorship from Lego, Pandora and Starling Bank. “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, [...]
The Arnold Clark Cup could prove ideal England’s women ahead of Euros February 16, 2022 England’s women footballers have traditionally spent the first international break of the calendar year in the United States competing in the invitational SheBelieves Cup. This year, however, England are hosting their own tournament involving three other top-10 ranked sides who they will play across three match days, starting tomorrow. The Arnold Clark Cup, sponsored by [...]
Fifpro boss Jonas Baer-Hoffmann on player power, biennial World Cups, Super League and Qatar February 15, 2022 There is a common thread that connects the two biggest football stories of the last 12 months, the failed European Super League breakaway and debate over biennial World Cups. It can also be seen in concerns about player welfare, disagreements over economic models and what global players’ union Fifpro says is a tidal wave of [...]
Manchester United sign blockchain platform Tezos as training kit sponsor February 10, 2022 Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
Deloitte’s sport business forecast: Women’s football to reach new heights in 2022 December 31, 2021 This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19 of the top 20 revenue [...]